Josh Peleg - $172M of App Building Advice in 50 Minutes

Josh Peleg - $172M of App Building Advice in 50 Minutes

July 10, 2026 · 51 min

About this episode

Josh Peleg shares insights on app building and consumer pricing psychology in a discussion with host Joseph.

A meditation app getting 25K downloads a month is pumping over $1 million in monthly revenue. Josh Peleg says that ratio is only possible because consumer pricing psychology just got reset. In this episode of The Superwall Podcast, Joseph sits down with Josh Peleg, VP of M&A at BlueThrone. After three years buying game studios for Plarium (the company behind $3B+ Raid: Shadow Legends), Josh now acquires consumer apps for seven and eight figures. Here's his six-rule playbook. Why ChatGPT r...

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