Marcus Burke - How to Build a $2M/Month App (Copy Me)
About this episode
Marcus Burke shares his strategies for scaling a subscription app to $2M/month using Meta ads.
Marcus Burke helped scale a subscription app to $2M/month in Meta ad spend. He's spent 14 years running paid social for apps, and his single best-performing ad crossed $1M in spend on its own. In this episode of The Superwall Podcast, Joseph sits down with Marcus to break down the exact system he uses to scale Meta ads without burning through creative budget. Why D2C "talking head" ads fail for apps, and what works insteadThe one thing every app ad must do: prep users for the App Store before...
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