Performance Advertising Isn't What You Think It Is
About this episode
Tarryn Reeves discusses the true nature of performance advertising with expert Borja Cuan, exploring its impact on business success.
In this episode of The Tarryn Reeves Show, I sit down with Borja Cuan, a performance advertising veteran who’s been in the game since 1998 and the mind behind Four15 Digital. We break down what performance advertising actually means (it’s not “boost a post and pray”), why results and ROI are the only scoreboard that matters, and what separates businesses that scale from businesses that bleed money on ads. But this isn’t just a marketing chat. We go deep on leadership, client experience, emplo...
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