Talking to Be Known, Not Just Understood

About this episode

Tarryn Reeves discusses founder-led marketing and storytelling with Brandy Whalen to help businesses stand out.

What actually makes people choose you in a world full of lookalike businesses? In this episode of The Tarryn Reeves Show, Tarryn sits down with Brandy Whalen, co-founder of Kitcaster, to unpack why founder-led marketing wins and how the right story can cut through the noise, build trust fast, and even quieten imposter syndrome. From a memorable “podcast picnic” that helped a highly technical founder drop the jargon and finally sound human, to the subtle difference between “talking to be unde...

People in this episode

Host: Tarryn Reeves

Guest: Brandy Whalen

Topics covered

• founder-led marketing
• storytelling
• trust building
• imposter syndrome
• business differentiation

Keywords

• founder-led marketing
• storytelling
• trust
• imposter syndrome
• business strategy

Mentioned in this episode

Organizations: Kitcaster

More episodes of The Tarryn Reeves Show

• She Lost $50,000 in Her 20s. Here's the Financial Lesson That Changed Everything · June 5, 2026 · 38 min
• How to Get Recommended by ChatGPT: The New Rules of AI Search · May 30, 2026 · 47 min
• Your Next Vacation Could Rewrite Your Identity · April 27, 2026 · 36 min
• Good Product, Bad Growth? Here's What's Actually Wrong · April 20, 2026 · 39 min
• The Pressure No One Talks About When Your Voice Starts to Matter · March 18, 2026 · 9 min
• Performance Advertising Isn't What You Think It Is · February 2, 2026 · 53 min