Talking to Be Known, Not Just Understood

Talking to Be Known, Not Just Understood

February 18, 2026 · 40 min · Episode 81

About this episode

Tarryn Reeves discusses founder-led marketing and storytelling with Brandy Whalen to help businesses stand out.

What actually makes people choose you in a world full of lookalike businesses? In this episode of The Tarryn Reeves Show, Tarryn sits down with Brandy Whalen, co-founder of Kitcaster, to unpack why founder-led marketing wins and how the right story can cut through the noise, build trust fast, and even quieten imposter syndrome. From a memorable “podcast picnic” that helped a highly technical founder drop the jargon and finally sound human, to the subtle difference between “talking to be unde...

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