Organic Isn't Dead, You Just Stopped Talking to People – with Dorien Morin-van Dam
About this episode
The episode discusses the relevance of organic content in the age of AI, featuring insights from Dorien Morin-van Dam on community-first strategies.
People keep writing obituaries for organic content. And every time, communicators chase the paid shortcuts instead of doing the work. Now, as AI-generated content floods every platform, those who abandoned organic are realizing they have nothing to fall back on. In this episode of The Trending Communicator, host Dan Nestle sits down with Dorien Morin-van Dam, owner of More in Media and host of the Strategy Talks podcast, to dig into whether an organic-first philosophy can survive the AI era. With over 15 years of experience in community building and social media strategy—plus an Agile Marketing certification—Dorien has spent her career defending organic content not as nostalgia, but as strategy. From the early days of Facebook groups in Myrtle Beach to Reddit brand management and the community-first model flipping the old course-then-community approach on its head, Dorien and Dan explore what systematic approaches to content actually look like when everyone has access to the same generative tools. They dig into why brands that leaned too hard on AI are already feeling the reckoning, and why live content may be the last frontier that nobody can fake. Listen in and hear about…
People in this episode
Host: Daniel Nestle
Guest: Dorien Morin-van Dam
Topics covered
- organic content
- AI in marketing
- community building
- social media strategy
- live content
- brand reputation
Mentioned in this episode
Organizations: More in Media, Strategy Talks, Reddit
Places: Myrtle Beach
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