If it's not nailed down - the PTO will buy it?

About this episode

Mark and Caroline discuss the current state of triathlon, including PTO's acquisitions and Ironman's filming ban, while exploring the impact on athletes and the sport's culture.

In this episode of The Brick Session , Mark is joined by co-host Caroline Livesey for a no-nonsense chat about where triathlon is heading, and who’s quietly buying the keys to the building. We start with the PTO , who currently appear to be purchasing everything in triathlon that isn’t physically bolted to the floor. Is it smart consolidation, necessary progress, or just the sporting equivalent of Monopoly played with very deep pockets? We break down what it means for athletes, fans, and the long-term shape of the sport, without the press-release horse shit. Next up: Ironman banning all competitor filming during races . Cue outrage, think-pieces, and shaky GoPro footage mourned across social media. Except, we actually think it’s a good decision. We talk fairness, safety, and why racing might be better when athletes are focused on racing, not content creation. Finally, we tackle the elephant in every Instagram feed: why athletes and coaches feel the need to post everything . Training volume. Power files. Easy runs. Hard runs. The run before the run. The “accidentally hard” run. We ask what it’s really for, who it’s helping, and whether a bit of mystery, and restraint might…

People in this episode

Host: Mark Livesey

Guest: Caroline Livesey

Topics covered

• triathlon industry
• PTO acquisitions
• Ironman filming ban
• athlete social media
• performance focus

Keywords

• triathlon
• PTO
• Ironman
• athlete focus
• social media
• performance
• content creation

Mentioned in this episode

Organizations: PTO, Ironman

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