Rooted in Progress: Durstons Big Rebrand, Woodlodge’s Sustainable Growth & Greenfingers’ Climb to New Heights

About this episode

This episode discusses the evolution and innovation in the garden sector with insights from key industry figures.

In this episode of The Underground Podcast , recorded live at Glee 2025 , hosts Phil Wright and Kate Turner sit down with three guests shaping the garden sector’s next chapter: Dan Durston and Simon Blackhurst from Durstons , and Kate Ebbens , Commercial Business Manager at Woodlodge and passionate Greenfingers Charity ambassador. From product innovation to purpose-driven missions, this episode captures what’s driving momentum across the garden industry today. Durstons share how a bold rebrand has transformed their image, while staying true to their heritage. And how they’re leading the charge in consistent, high-performing peat-free compost. Woodlodge’s Kate Ebbens talks about the company’s evolution, from sustainable recycled plastic pots to outdoor/indoor living trends, and why strong merchandising and design-led thinking are helping retailers stay relevant to modern consumers. Kate also shares exciting (and slightly nuts) news about her upcoming expedition to climb Mount Kilimanjaro in aid of Greenfingers, following her incredible year of running 5K every single day to raise funds for children’s hospice gardens last year. Whether you’re a supplier, retailer, or marketer in…

People in this episode

Hosts: Phil Wright, Kate Turner

Guests: Dan Durston, Simon Blackhurst, Kate Ebbens

Topics covered

• garden industry
• branding
• sustainable growth
• product innovation
• consumer education
• charity

Keywords

• Durstons
• Woodlodge
• Greenfingers Charity
• sustainable gardening
• peat-free compost
• Mount Kilimanjaro
• branding
• product development

Mentioned in this episode

Organizations: Durstons, Woodlodge, Greenfingers Charity

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