
Elliott Caldwell shares how he leveraged a real estate tax loophole to save over $1 million in taxes and build a $100 million business empire.
Elliott Caldwell made $3.5 million in 2025. Without the strategy in this episode, he would have paid over $1 million in taxes. Instead, his bill was $160,000. Elliott is the CEO and co-founder of The Rise Collective, 13 businesses built starting from a single Airbnb tax loophole he found on YouTube in 2019. From BNB Turnkey (a done-for-you Airbnb investment service with a negative customer acquisition cost) to a nationwide property management company managing over 1,000 homes, he built all of it bootstrapped, with no private equity or VC money. In this episode we get into: - The short-term rental tax loophole that can wipe out your tax bill, and how much it actually saved him - Going from a $37,000 teaching salary to over $200,000 in his first year of sales - How a $220,000 tax bill in 2019 sent him down the rabbit hole that built his empire - Building 13 companies without a single acquisition, and how they all feed each other - Scaling ad spend without killing your pixel, and why he's in most of the ads himself - Why he protects a 9am to noon block every day, no meetings, no phone Subscribe for more real conversations with entrepreneurs building real businesses, and share this…
Host: Vince Perri
Guest: Elliott Caldwell
Organizations: The Rise Collective, BNB Turnkey
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