About this episode

Micha Seal discusses her journey in building Watermelon Swim, a swim school focused on drowning prevention and community safety.

Micha Seal's mother started teaching swim lessons out of a backyard pool in Tampa in 1979. Today Micha runs Watermelon Swim, a five location swim school teaching around 7,000 kids a week, and her mission is building a community of safer swimmers. We get into what happened when 40 percent enrollment growth almost broke her business, why her rule is if it isn't written down it doesn't exist, and the story of a family in Mexico whose kids survived a boat capsizing because of what they learned in her program. I ask her about the operator to leader of leaders shift most founders resist, why discipline creates freedom, and the hardest decision she ever made, rebranding a 45 year old family business. Formal, continuous swim lessons reduce the risk of drowning by up to 88 percent. This is not a seasonal activity, it is a life skill, and it is also a real business built the hard way. Want to know exactly where your business stands today? Book a call with me here: https://go.vinceperri.com/calendar-page-yt-1 Connect with Micha Seal: Watermelon Swim: https://watermelonswim.com/ Instagram: https://www.instagram.com/watermelonswimfl/ LinkedIn: https://www.linkedin.com/in/micha-seal-44860513…

People in this episode

Host: Vince Perri

Guest: Micha Seal

Topics covered

• swimming
• business growth
• community building
• drowning prevention
• leadership

Keywords

• swim lessons
• drowning prevention
• business growth
• leadership
• community safety

Mentioned in this episode

Organizations: Watermelon Swim

Places: Tampa

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