About this episode

Melissa Rose and Kristian Altuve discuss effective marketing strategies for dance studios, focusing on common mistakes and the importance of authenticity in advertising.

If the thought of Facebook and Instagram ads makes you want to throw your phone across the room… this episode is for you. In this conversation, Melissa Rose sits down with Kristian Altuve of Dance Motion Marketing to talk about dance studio advertising, lead generation, enrollment systems, and what actually works when it comes to marketing a dance studio in today’s world. But this isn’t just another conversation about running Facebook ads. Because behind every click, inquiry, and lead is a real person—a busy parent looking for connection, trust, and the right fit for their child. Together, Melissa and Kristian unpack how dance studio owners can approach marketing more strategically without losing the human side of their business. They discuss: Whether Facebook and Instagram ads are realistic for smaller dance studios Common dance studio marketing mistakes that waste money Why lead follow-up matters more than most studio owners realize How to make dance advertising feel authentic instead of salesy What studio owners should focus on before ever spending money on ads Why systems and visibility work together The relationship between organic marketing, Google Business Profile…

People in this episode

Host: Melissa Rose

Guest: Kristian Altuve

Topics covered

• dance studio marketing
• lead generation
• enrollment systems
• Facebook ads
• authentic advertising
• organic marketing
• Google Business Profile optimization

Keywords

• dance studio advertising
• marketing mistakes
• lead follow-up
• small studios
• Facebook and Instagram ads
• visibility
• attracting families

Mentioned in this episode

Organizations: Dance Motion Marketing

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