The Visibility Podcast

If you’ve ever felt like your business needs more visibility : more posts, more marketing, more everything, this episode might completely shift how you see growth.Because what if the real problem isn’t visibility at all?In this conversation, Melissa sits down with bestselling author and entrepreneur Mike Michalowicz to unpack a truth most business owners don’t want to hear: growth doesn’t come from doing more… it comes from doing less, better.Drawing from Mike’s Pumpkin Plan framework (a core influence behind Melissa’s Visibility Blueprint), this episode explores why so many business owners are stuck in overwhelm, and how narrowing your focus can actually make you more visible, more profitable, and more in demand.Together, they dive into the hidden trap of trying to “market your way out” of a focus problem, how identifying your best clients changes everything, and what it really takes to build a business that feels aligned and sustainable.If your business feels scattered, inconsistent, or like it’s working harder than it should… this episode is your permission slip to simplify.In This Episode, We Cover:Why most business owners think they have a visibility problem (but actually don’t)The difference between a marketing problem and a focus problemHow “too many pumpkins” shows up in your services, clients, and marketingWhy narrowing your focus makes your messaging instantly clearer—and more powerfulThe mental hurdle of letting go of clients (even when you need the revenue)How to identify which “pumpkins” to remove first in your businessWhat happens when you fully commit to your best clients and best workThe real-life transformation business owners experience when they implement The Pumpkin PlanMike Michalowicz (my-CAL-o-wits) is the entrepreneur behind multiple multi-million-dollar companies and the author of bestselling books including Profit First, Clockwork, The Pumpkin Plan, and All In. His newest book, The Money Habit, a fresh and practical approach to personal finance, is set to release in 2026. He is also the host of 4 Minute Money Maker and a former columnist for The Wall Street Journal. Today, Mike travels the world helping entrepreneurs build thriving businesses and live richer lives.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit,The Visibility Blueprint, Newsletter, & Referral Partners.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @ms_melissa_roseLeave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.

A full-circle moment at the studio recently reminded Melissa just how quickly life moves.When a former student enrolled her daughter in dance class, it sparked a reflection on the seasons of life — from raising young children while building a business, to the challenges that come with every stage of entrepreneurship.The truth? There is never a perfect time to start or grow a business. Life will always be busy.Which is why systems matter.In this episode, Melissa sits down with Chanda Coston, business strategist, Navy veteran, and CEO of Chanda Co., to talk about how entrepreneurs — especially women entering what Chanda calls the “third quarter of life” — can move from overwhelm to organized execution.Chanda shares how strategic structure, clear decision paths, and documented systems can help business owners turn their vision into measurable results — without sacrificing the life they want to live.If you've ever felt like your business is running you instead of the other way around, this episode is for you.Chanda on IGYour GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @the_visibility_podcastLeave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.

Welcome to the new era of the podcast. After years as Brick + Mortar Visibility, we’re officially stepping into something bigger: The Visibility Podcast.And here’s why.If you’re a brick and mortar business owner, local business leader, or small business founder who feels a little… stuck — this episode is for you.Maybe what used to work in your marketing isn’t working anymore. Maybe you’ve added more services, more offers, more team, but growth feels heavier instead of clearer. Maybe your visibility feels scattered.You’re not failing.You may just be disconnected from the original engine that built your momentum.In this episode, I’m sharing:Why we rebranded from Brick + Mortar VisibilityThe real reason so many small businesses stall after early successHow marketing shifts over time (and why that matters for local businesses)What I learned from pivoting my own brick-and-mortar studioOne powerful question to ask if your business feels stuckWhether you run a storefront, a service-based local business, or a growing small business online, visibility is the game.And this podcast is about building it on purpose.Because being good at what you do isn’t enough anymore.You have to be seen. You have to be known. You have to be trusted.Let’s make your business impossible to ignore.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @the_visibility_podcastLeave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.

Happy New Year — and welcome to 2026.We’re kicking things off with practical, tactical visibility strategies for brick-and-mortar business owners who want to be found first in a world that’s changing fast.People aren’t just searching on Google anymore. They’re using tools like ChatGPT and other AI-powered platforms to find the best businesses in their area. And here’s the truth: those tools pull information from what already exists online.That means your Google Business Profile, your website, and your social media channels still matter — a lot.In this episode of Brick and Mortar Visibility, we’re focusing on one of the most powerful tools you can use right now: video.Video keeps people on your social platforms longer, builds trust faster, and helps algorithms push your business further — which ultimately helps AI tools recognize your brand as relevant and credible.I’m breaking down four simple ways to use video strategically so:People stay on your channels longerYour brand builds authority and familiarityYour visibility compounds instead of stallsAnd your business shows up when people are actively searchingIf you want your business found first in 2026, this episode will help you understand why video matters — and how to use it without overthinking it.Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

If you’re a brick-and-mortar business owner who avoids credit cards, feels unsure about financing, or worries about taking on debt — this episode is going to challenge (and empower) you in the best way.Today on the podcast, I’m joined by Gerri Detweiler, a nationally recognized credit and financing expert with nearly 30 years of experience helping business owners understand their options, protect their credit, and fund their growth wisely.In our conversation, we break down:The biggest myth about business credit that holds owners backThe true difference between personal credit vs. business creditWhen a business owner should stop relying only on personal creditWhere brick-and-mortar businesses most often make costly credit mistakes with leases, equipment, and hiringHow to determine if financing is a smart growth move — or a risky oneSurprising financing options many small business owners overlookAnd the systems every brick-and-mortar business should have in place before they ever need fundingWe also dive into the role of charge cards (business credit cards) in building strong business credit — even for owners who are afraid of debt — and how to use platforms like Nav to understand your credit profile and funding options before you ever apply.By the end of this episode, you’ll walk away with: ✔ A clearer understanding of how business credit actually works ✔ More confidence around financing decisions ✔ And practical next steps to protect and strengthen your business financiallyIf you’re building a local business and want long-term stability, this conversation is essential listening.A little about our guest: Gerri Detweiler is a nationally recognized credit and financing expert with nearly 30 years of experience. As a consultant for Nav, she develops programs and content to help small business owners build credit, track cash flow, and understand financing options. She has written six books and her work has appeared in Yahoo!, MSN Money, ABCNews.com, CBSNews.com, NBCNews.com, The Today Show, and more. Gerri has been interviewed for over 4,500 news stories, featured in The New York Times, USA Today, and Reader’s Digest, and appeared on Fox Business, CNN, and other national programs. She is also a frequent speaker at business conferences, works closely with SCORE and Small Business Development Centers, and has testified before Congress as an advocate for credit protections.SOCIAL MEDIA LINKS:Website: www.gerridetweiler.com LinkedIn:https://www.linkedin.com/in/gerridetweiler Instagram:@navsmb Enjoy this episode and make sure you check out the referral page of my website to grab the all year long deals that they offer!Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

If you own a boutique, run a retail store, manage inventory, or support product-based businesses — this episode is required listening.Today I’m joined by Christyne Gray, a distinguished retail accountant, certified tax specialist, and CEO of She Profits Now. For 25 years, Christyne has helped independent retailers, brand creators, and wholesalers elevate their profits, maximize returns, and minimize financial overwhelm.And here’s why she’s different: Christyne explains financial strategy in a way no accountant has on this show. She breaks down the concept of profit guardrails — how to create them, why they matter, and how they prevent silent revenue leaks that are SO common in boutique retail.We also talk about: ✨ Why inventory-based businesses require a different financial approach ✨ The hidden habits that sabotage boutique profit ✨ How to finally understand your numbers without wanting to cry ✨ And why Profit First doesn't work for retail! If you’re in the retail industry or know someone who is, share this episode with them. Christyne is the go-to accountant for boutique retail, and she’s about to make your financial life SO much clearer.A bit about our guest: Christyne Gray is a distinguished accountant, certified tax specialist, and the President and CEO of She Profits Now, an elite financial services firm and coaching company. For over 25 years, Christyne has helped independent retailers, brand creators, and wholesalers elevate their profits, maximize their returns, and minimize their stress. She has dedicated her career to helping high-achieving women create profitable and impactful businesses through her Financially Fabulous Coaching Program. Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, One on One Coaching, & Referral Partners.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

Feeling stuck on how to market your business without spending a dime?In this episode, Melissa shares a brilliant (and completely free) marketing idea from a local therapist who turned her passion for walk-and-talk therapy into a 260-person community event — and a brand visibility dream.We’ll unpack: ✨ What made this event so effective (and how it cost almost nothing) ✨ How to find your version of “the walking club” in your business ✨ Why authentic connection beats clever ads every time ✨ Creative, low-cost community outreach ideas for studios and local businessesPLUS — Melissa shares two no-brainer Black Friday offers designed to help you finish 2025 strong and set yourself up for your best year yet.Because visibility doesn’t have to cost a fortune — sometimes, it just takes one creative idea.Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Local to Stillwater, MN and want to join the walking club? Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

It’s that time again—Black Friday season. But before you start slashing prices or running last year’s promo, let’s pause.In this episode, I’m pulling back the curtain on how I went from a desperate Black Friday sale in 2020 to a strategic, community-focused tradition that drives real results—without discounting my worth.We’ll talk about: ✨ How to identify your best offers (and when not to discount) ✨ Creative ways to collaborate locally and drive visibility ✨ Building long-term loyalty instead of one-day dealsPlus, I’m re-releasing my fan-favorite “Slay Your Black Friday” episode to help you put your strategy into action.Let’s make this year’s sale your most aligned—and profitable—yet.It’s here – my most popular episode of the year! 🎉 Ready to map out your best weekend of 2025?As brick-and-mortar business owners, we have an incredible opportunity to shine – especially during the Holidays. While big box stores focus on quantity, we deliver the kind of personal service they just can’t match. And if you’re the go-to spot in town because of you're excellent SEO, Black Friday becomes your moment to stand out.In this episode, I’m diving into why I believe 2025 could be your best Black Friday yet. I’ll walk you through my proven framework, from structuring irresistible deals and pricing strategy to long-term wins and creating those magical touchpoints that turn browsers into buyers. Plus, I’m sharing key lessons I’ve learned from running this event over the past five years.Let’s design an epic Black Friday that puts some serious jingle in your pocket and sets you up to finish 2025 on a high note. ✨Oh, and don’t miss the free download of my exact template that added an extra $5K to my business – and how I’m using it this year for even bigger results!Key take aways:1. Why are you doing a Black Friday Event2. Strategy in products and pricing3. Who are you really competing with4. How to make your black friday event SEO savvy5. The timeline of your marketing efforts 6. What can you expectGrab it here: https://www.msmelissarose.com/blackfridayYour GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

We all know your Google Business Profile helps attract clients—but what if it could help you hire your next dream team member too?In this episode, Melissa shares a real-life story from her studio: when two teachers left mid-season, the perfect new hire walked through her doors… thanks to her optimized Google Business Profile.Tune in to learn: ✨ Why consistency on your GBP matters (even when you’re not “actively” marketing) ✨ How visibility attracts not just clients, but like-minded team members ✨ Why strong leadership and great marketing are deeply connected ✨ The mindset shift that keeps you calm when life—and business—throws a curveballPlus, Melissa shares details about her upcoming in-person Google Business Profile Workshop, where you can optimize your own profile and get hands-on help!Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

Ever feel like you’re doing all the things but still stuck on a plateau? You’re not broken—you’re on the edge of a level up.In this episode, I’m talking about: ✨ Why confusion + frustration often show up right before breakthrough ✨ The #1 reason masterminds unlock massive growth (hint: it’s not the coach) ✨ The power of vulnerability in business—and how it creates solutions ✨ Why Q4 is the time to set yourself up for your next-level yearIf you’re ready to stop white-knuckling your business and finally surround yourself with people who “get it,” it’s time to Level UP.Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

LinkedIn isn’t just for corporate types—it’s a powerful visibility tool for local business owners too. But most of us are leaving easy wins on the table.In this episode, I’m sharing my top 3 LinkedIn fixes you can do today to boost your visibility, strengthen your SEO, and connect with the right people. We’ll cover:How to make your profile banner instantly showcase who you are + what you doWhy engagement on LinkedIn is different from every other platform (and how to use it)The overlooked credibility builders that bring more referrals and leads your wayIf you’ve ever wondered if LinkedIn is worth your time, this episode is your quick audit guide.Want an expert to look at your LinkedIN profile. Go to my girl Miranda VonFricken Meet me live at the Women’s Business Bridge River Cruise (Sept 24).Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

Are you leaving visibility (and clients!) on the table with your Facebook page?Spoiler: you probably are—and the good news is, it’s an easy fix.In this week’s episode, I’m breaking down five quick places studio owners miss the mark on Facebook—and how to fix them in less than 10 minutes each. These aren’t complicated hacks or paid ads. They’re simple, SEO-friendly, visibility-boosting tweaks that make it easier for your ideal clients to find you, trust you, and book with you.You’ll learn: ✅ Why your “About” section might be costing you leads ✅ The #1 post that should always be pinned at the top ✅ How your cover photo can do more of the heavy lifting ✅ Why local groups are your visibility goldmine ✅ And the overlooked power of creating Facebook eventsTake 15 minutes, run this mini-audit, and watch your visibility start to work harder for you.🎧 Tune in now, then grab your free Google Business Profile Masterclass (Sept 16) or come meet me live at the Women’s Business Bridge River Cruise (Sept 24).Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.