How We Created Our Best Summer Enrollment in 17 Years
About this episode
Melissa Rose shares insights on achieving record summer enrollment by leveraging customer feedback and effective marketing strategies.
Every business eventually hits a plateau. You know the feeling. You're working hard, showing up consistently, and doing all the things you've been told to do—but the growth you're looking for just isn't happening. In this episode, I'm pulling back the curtain on what's been happening inside my own brick-and-mortar business, The Dancing House. Over the past year, I've pulled every major growth lever available: ✔️ Increased our prices and positioned ourselves as a premium offering. ✔️ Reduced expenses and improved profitability. ✔️ Tightened operations and systems. But none of those changes explain why we're experiencing our best summer enrollment in 17 years. The biggest shift came when I became certified in the Pumpkin Plan framework and used my own business as the test case. Instead of focusing solely on who we are, what we do, and who we serve, I went deeper. I started listening more closely to what our customers were actually saying. That insight changed everything. In this episode, I'm sharing: • The growth levers every business owner should understand • Why most marketing messages miss the mark • How customer language can transform your visibility • The messaging shift that…
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