Be Unconventional: Modern Marketing for Massive Growth
From The WealthAbility Show with Tom Wheelwright, CPA by The Rich Dad Media Network
February 26, 2026 · 31 min
About this episode
Tom Wheelwright discusses unconventional marketing strategies for business growth with guest Paul Gottsegen.
👉 https://bit.ly/41d3Kmy 👈 CLICK HERE Ready to change your financial future? Join Tom Wheelwright, Robert Kiyosaki's CPA, and apply to the WealthAbility Accelerator today! Are conventional decisions holding your business back from massive growth? How can approaching your business differently lead you to success greater than your competition? Join Tom Wheelwright as he discusses how entrepreneurs can make massive changes in an incremental way with his guest, Paul Gottsegen, author of the book, Do the Opposite. Paul is President and Chief Marketing Officer of ISG, managing the firm's marketing activity, including demand generation, branding and communications. From 2019 to 2023, Paul led the ISG Research business to great heights and continues as Chair, ISG Research. The first 20 years of his career, Paul was a classic product marketing leader for PC hardware, including launching the industry's first network servers. He has since applied that product marketing experience to CMO roles in large services firms. While marketing is his "center of gravity," he has led large sales organizations and has been a general manager with full P&L responsibility. In this episode, explore how to…
People in this episode
Host: Tom Wheelwright
Guest: Paul Gottsegen
Topics covered
- modern marketing
- business growth
- entrepreneurship
- AI optimization
- branding
- demand generation
Keywords
- marketing
- business growth
- entrepreneurship
- AI
- branding
- demand generation
- Paul Gottsegen
Mentioned in this episode
Organizations: ISG
Products: Do the Opposite, The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make
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