The Practice Growth Marketing Plan
About this episode
Gabrielle discusses the importance of maintaining marketing momentum as the year progresses and shares strategies for effective practice growth.
In this episode of The Wealthy Practitioner Podcast , Gabrielle is talking about one of the biggest mistakes practitioners make as they head into the second half of the year: taking their foot off the gas when they should be building momentum. Because your Q4 isn’t built in Q4. It’s built right now. Gabrielle shares why CEO days matter, how she’s using storytelling in her own marketing, and why the stories you tell can be far more powerful than simply sharing facts about what you do. She also breaks down a simple framework for capturing patient and client stories that actually connect with the people you want to reach. Then, she walks you through how to audit your marketing going into Q3 and Q4: identifying where your best leads are already coming from, finding ways to get another 5–10 people from what’s already working, and recognizing the marketing channels you may be underutilizing. You’ll also learn what to consider when building your marketing calendar—from seasonal opportunities and strategic partnerships to campaigns, events, lead magnets, patient appreciation, and the business goal that should be driving your marketing each month. Your Q4 is being built right now. The…
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