Romà Llambés, Loiale | Episode No. 501

Romà Llambés, Loiale | Episode No. 501

March 25, 2026 · 58 min

About this episode

Romà Llambés discusses the origins and challenges of his AI-driven customer loyalty platform, Loiale.

Loiale is a software platform designed to help businesses increase customer retention, loyalty, and revenue using AI-driven tools, especially for membership-based brands, retail and e-commerce, clubs, restaurants, and similar businesses. On this episode of The Wednesday Match Play Podcast, brought to you by Eden Mill St Andrews, Romà shares where the idea for Loiale originated and the pivotal turning point that sparked him to bring the brand to life. He explains the meaning behind the name and outlines the nonnegotiables he committed to when building the company. He also reflects on the setbacks and challenges he has faced along the way, discusses how they are leveraging AI within the business, and breaks down his Recovery Agent and other layers of the brand. This was a data-driven conversation, and it was an honor to have Romà on the show. Let's tee off.

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