About this episode

The episode features a discussion with AusMeat Chairman Allan Bloxsom about new breed description trade rules for beef.

In today’s episode of The Weekly Grill host Kerry Lonergan is joined by Beef Central's Jon Condon as they dial in AusMeat Chair, Allan Bloxsom, to discuss AusMeat’s new, industry-agreed rules for breed-specific content claims that take affect from July 1. The conversation covers how the new export trade descriptions will work (e.g., Angus F1, Angus 50, Angus Composite), verification options (phenotype or optional genetic testing), implications for brand managers, producers and consumers, and impacts on existing 75% and 100% programs and more.

People in this episode

Host: Kerry Lonergan

Guest: Allan Bloxsom

Topics covered

• beef trade rules
• breed-specific claims
• export descriptions
• verification options
• industry implications

Keywords

• AusMeat
• beef
• trade rules
• breed description
• export
• verification
• brand management

Mentioned in this episode

Organizations: AusMeat, Beef Central

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