Dr Naba Alfayadh: The Architecture of Change — Love, Cultural Safety, and the Science of Behaviour Transformation

About this episode

Dr Naba Alfayadh discusses her journey from being a refugee to founding Rahma Health and the importance of love and cultural safety in behaviour transformation.

In this episode of The Wisdom Of ... Show, host Simon Bowen speaks with Dr Naba Alfayadh, emergency medicine doctor, social entrepreneur, Stanford-trained innovator, and Founder and CEO of Rahma Health. Naba's organisation has reached over 3 million Arabic-speaking families globally, achieved 95% parent behaviour change in under 10 minutes, and in 2025 won three simultaneous national Telstra awards, including Business of the Year. A former Iraqi refugee who fled war at age 10, Naba has built a life and an organisation at the intersection of medicine, technology, and the most foundational force she's identified in human development … love. Simon builds a live visual model, ‘The Rahma Health Behaviour Change Pathway’, capturing the precise framework behind how cultural safety becomes the gateway to real, measurable transformation. Ready to apply systematic frameworks like this in your own business? Join Simon's Masterclass on The Models Method: https://thesimonbowen.com/masterclass . Episode Breakdown 00:00 Welcome to The Wisdom Of ... Show and introduction of Dr Naba Alfayadh 04:15 From Iraq to Australia, the refugee journey that shaped everything 10:30 Founding Happy Brain…

People in this episode

Host: Simon Bowen

Guest: Dr Naba Alfayadh

Topics covered

• behaviour change
• cultural safety
• social entrepreneurship
• healthcare innovation
• refugee experience
• business transformation

Keywords

• behaviour transformation
• cultural safety
• social entrepreneur
• healthcare
• refugee
• innovation
• business of the year

Mentioned in this episode

Organizations: Rahma Health, Telstra, Happy Brain Education

Places: Iraq, Australia

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