Virgin Games

Virgin Games

From They Create Worlds by Alex Smith, and Jeffrey Daum

February 1, 2026 · 1h 31m · Episode 251

About this episode

This episode explores the rise and fall of Virgin Games, detailing its origins, successes, and eventual acquisition.

TCW Podcast Episode 251 - Virgin Games As a companion piece to our Mastertronic episode, we look at the rise and fall of Virgin Games. Beginning with Richard Branson’s mail-order record business and the success of Virgin Records, the company expanded into games under executive Nick Alexander, whose interest in the industry led to the creation of a Virgin gaming subsidiary. Early successes included the Dan Dare series and computer adaptations of board games. In 1987 Virgin took a stake in Mastertronic, and in 1988 fully acquired the company, gaining both its budget software business and its role in the SEGA Master System launch. From there Virgin Games developed into two distinct arms. In Europe, the company focused on distribution, bringing major publishers and licenses into the region. In the United States, Virgin built on Mastertronic’s development studio, centering on strong talent and overlooked licenses, producing titles such as Spot, Cool Spot, Global Gladiators, and later major Disney games including Aladdin and The Lion King. On PC, the company found success with The 7th Guest and through the acquisition of Westwood Studios, gaining Command and Conquer. Virgin Games also…

Topics covered

  • Virgin Games
  • Richard Branson
  • video game history
  • Mastertronic
  • SEGA Master System
  • Disney games
  • Command and Conquer

Keywords

  • gaming industry
  • corporate acquisition
  • video game development

Mentioned in this episode

Products: Mastertronic, SEGA Master System, Spot, Cool Spot, Global Gladiators, Aladdin, Command, Dune, Dune II, ZX Spectrum

Books & works: The Lion King, The 7th Guest, Genesis, The Jungle Book

Places: Europe, the United States

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