Why Your Marketing Efforts Aren't Working (And Rich Relationships Are The Real Key to Business Success) - with Selena Soo
About this episode
In this episode, Sean Osborn discusses the importance of building rich relationships for business success with guest Selena Soo.
This episode is sponsored by: Here's the hard truth I learned in this conversation: You can spend thousands on Facebook ads, perfect your email sequences, and create the most polished marketing campaigns... but if you're not building rich relationships, you're fighting an uphill battle that's only getting steeper. In this episode, I sit down with publicity strategist and author Selena Soo to dive deep into her new book "Rich Relationships" - and what she reveals will completely shift how you think about growing your business. As a fellow introvert, I've always struggled with the idea of "networking." The thought of working a room or making small talk at conferences made my skin crawl. But Selena showed me something game-changing: You don't need to be an extrovert to build a million-dollar network. You just need to be intentional. Why This Episode Will Transform Your Business We're living in what Selena calls a "trust recession." People are bombarded with ads, skeptical of marketing messages, and increasingly buying from their communities rather than responding to traditional marketing. The entrepreneurs who thrive in this new landscape aren't the ones with the biggest ad budgets…
People in this episode
Host: Sean Osborn
Guest: Selena Soo
Topics covered
- marketing
- relationships
- business success
- networking
- trust recession
Keywords
- marketing efforts
- rich relationships
- business growth
- networking for introverts
- trust recession
Mentioned in this episode
Books & works: Rich Relationships
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