
Bracketology 101: How To Build a Winning Tournament Bracket
From This Is Purdue by Purdue University
March 5, 2026 · 35 min · Episode 143
About this episode
Jerry Palm discusses his expertise in bracketology and shares insights on building a winning tournament bracket.
In this episode of “This Is Purdue,” we’re talking to Jerry Palm (BS computer science ’85), a nationally recognized bracketology savant. Jerry was previously the lead bracketologist at CBS Sports and has made countless national media appearances discussing all things college sports. Now he leads his own bracketology website, where he shares his data-driven projections on NCAA Tournament and College Football Playoff team selections and seedings. Jerry breaks down his expert bracket strategy, which is perfectly timed ahead of the upcoming NCAA Tournament that will culminate with the Final Four in downtown Indianapolis on April 4 and 6! This is also an exciting episode for “This Is Purdue” because, for the first time, host Kate Young is joined by a special co-host: Derek Schultz, Purdue spokesman and Indy sports personality! In this episode, you will: Learn more about Jerry’s trailblazing path to being a leading bracketologist Gain knowledge about the art and science behind bracketology, and how Jerry balances both to help make accurate predictions for team selections and seedings Hear about the origins of the bracketology field and Jerry’s journey from accessing scores in the…
People in this episode
Host: Kate Young
Guest: Jerry Palm
Topics covered
- bracketology
- NCAA Tournament
- sports predictions
- data analysis
- Purdue University
Keywords
- bracketology
- NCAA Tournament
- sports
- predictions
- data-driven
Mentioned in this episode
Organizations: CBS Sports, NCAA, Purdue
Places: Indianapolis
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