About this episode

Mike Bobinski discusses the evolving landscape of college sports and Purdue's strategies in the NIL era.

In this episode of “This Is Purdue,” we’re talking to Mike Bobinski, executive vice president and director of intercollegiate athletics at Purdue University. Mike has been at Purdue for the last 10 years and has worked in college athletics for more than 40 years, with previous stops at Georgia Tech, Xavier University, the University of Akron and the U.S. Naval Academy. So it’s no surprise that during his tenure, he’s seen massive changes within the NCAA. He also has extensive knowledge of how Purdue is adapting in this modern era of name, image and likeness — or NIL — and licensing. And he dives into all things Purdue Athletics, including recent wins, future growth, innovation and so much more! In this episode, you will: Learn more about Purdue’s journey with NIL, the House v. NCAA settlement from 2025, and what development programs and recruitment strategies the athletics department is utilizing to recruit and cultivate well-rounded student-athletes and become nationally competitive Discover more about Purdue’s Student-Athlete Development program and how it’s setting up Boilermakers to navigate the branding and financial considerations of NIL and grow personally and…

People in this episode

Guest: Mike Bobinski

Topics covered

• college sports
• NIL
• athlete development
• Purdue Athletics
• sports success
• health technology

Keywords

• Purdue Athletics
• NIL
• college sports
• student-athlete development
• NCAA changes
• sports success
• branding
• health technology

Mentioned in this episode

Organizations: Purdue University, NCAA, Georgia Tech, Xavier University, University of Akron, U.S. Naval Academy

Places: Purdue

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