Building a Business That Runs Itself
From This Is Small Business by Amazon
February 3, 2026 · 17 min · Season 7 · Episode 95
About this episode
Brandon Fuhrmann shares his journey from law school to building a successful kitchen brand and the importance of community in entrepreneurship.
What do you do when you realize the “safe” path isn’t actually your dream? Brandon Fuhrmann went to law school, passed the bar… and then walked away – because building Cooler Kitchen, a space-saving kitchen brand born in a tiny NYC apartment, sounded way more fun than billing hours forever. In this episode of This Is Small Business, Brandon breaks down how he actually built Cooler Kitchen – from choosing products based on keyword research to scaling in the Amazon store. He also shares how his kids are shaping his next product line and how he built a massive community for sellers through the conference he co-hosts, Innovate, because entrepreneurship doesn’t have to be a lonely grind. If you’ve ever wanted freedom, flexibility, and a life where you can make money while you sleep, this one’s for you. Watch the full conversation on YouTube: www.youtube.com/@Thisissmallbusiness In this episode of This Is Small Business , you'll learn about: (00:59) — Should I quit a stable career to start a business? (01:56) — Is Amazon FBA the easiest way to start selling online? (04:55) — How do you choose your first product without wasting money? (07:58) — Can you run a business and still be a…
People in this episode
Host: This Is Small Business
Guest: Brandon Fuhrmann
Topics covered
- entrepreneurship
- business building
- Amazon FBA
- parenting and business
- community for sellers
- mindset shifts
Keywords
- business
- entrepreneurship
- Amazon FBA
- product selection
- parenting
- community
- mindset
Mentioned in this episode
Organizations: Cooler Kitchen, Amazon, Innovate
Books & works: This Is Small Business
Places: NYC
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