Don’t Catch Feelings for Your Idea

Don’t Catch Feelings for Your Idea

From This Is Small Business by Amazon

February 17, 2026 · 18 min · Season 7 · Episode 96

About this episode

Ashish Bhatia discusses how to overcome mental barriers in entrepreneurship and the importance of mindset in building a successful business.

What if the biggest thing holding you back isn’t your idea… it’s the way you’ve been trained to think? Ashish Bhatia is basically a therapist for entrepreneurs and in this episode of This Is Small Business, he breaks down why “just be confident” is the worst advice ever, and what actually works instead. As a professor of Entrepreneurship at NYU Stern, Ashish has helped hundreds of founders go from “I have an idea” to “I built this” and he’s here to teach you how to rewire your brain for uncertainty, feedback, and real momentum. You’ll learn why entrepreneurs aren’t “natural risk-takers,” how to stop protecting your idea like it’s fragile, and the simple steps to move faster (without spiraling). Plus: how to figure out what you really want so you stop building a life that looks good on paper but feels wrong in real life. If you’ve been stuck overthinking, waiting for the “right time,” or quietly questioning whether you’re cut out for this… this one’s for you. Watch the full conversation on YouTube: www.youtube.com/@Thisissmallbusiness In this episode of This Is Small Business , you'll learn about: (01:11) — Mindset isn’t enough… so what actually has to change? (06:41) — The 3…

People in this episode

Host: This Is Small Business

Guest: Ashish Bhatia

Topics covered

  • entrepreneurship
  • mindset
  • risk-taking
  • self-reflection
  • business growth

Keywords

  • entrepreneurship
  • mindset
  • risk-taking
  • business growth
  • self-reflection

Mentioned in this episode

Organizations: NYU Stern

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