The Drink Responsibly Myth | Interview - The Shift

The Drink Responsibly Myth | Interview - The Shift

August 22, 2026 · 1h 12m · Episode 934

About this episode

Annie Grace discusses the myths surrounding responsible drinking and shares her personal journey with alcohol in an interview with Mike Marshall.

Annie Grace grew up in a cabin with no running water, no electricity, and a dad who never drank. A decade later, in a corporate job in New York City, she was pouring close to two bottles of wine a night, buying the boxed kind so nobody would notice when one ran out. In this episode, she sits down with Mike Marshall, CEO of the U.S. Alcohol Policy Alliance, on his podcast The Shift, to talk about what the alcohol industry doesn’t want you to know, and why “drink responsibly” was never really about you. Annie and Mike discuss: Annie’s own story, from a childhood with no drinking in the house to two bottles of wine a night, and the moment that finally stopped her in her tracks Why “drink responsibly” sounds helpful but was never really written with the drinker in mind What a former alcohol industry executive admitted about targeting the heaviest drinkers, and building the alcopop to hook teenagers Why alcohol has carried a carcinogen label for decades, and why most of us never got the memo Annie’s “grace first” approach to changing your relationship with alcohol, and why shame just isn’t the answer And more on policy, parenting, and what real freedom from alcohol’s grip actually…

People in this episode

Host: Annie Grace

Guest: Mike Marshall

Topics covered

Keywords

Mentioned in this episode

Organizations: U.S. Alcohol Policy Alliance, The Shift, Big Alcohol

Books & works: Big Alcohol Wants Your Kids

Places: New York City

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