About this episode

Meg Kane discusses strategies for businesses to capitalize on major events like the World Cup.

Every town has its big moment. A global tournament, a hometown festival, a parade that fills the streets. The question is whether your business is ready to grab it. Meg Kane, the host city executive behind Philadelphia's World Cup effort, joins Gene Marks with a practical playbook any business can run, anywhere. She shares how to lean into the energy, connect with the crowd, and land on vendor lists that organizers call again and again. The spotlight is coming to your town eventually. Here's how to make the most of it when it does. Take the conversation further with The 39-Day World Cup Playbook. Your guide to staffing smart, managing overtime, and protecting your margins from kickoff to the final whistle: https://bit.ly/48Dpah4 Simplify your business operations. Learn how Paychex can handle your HR and payroll so you can focus on what counts: https://bit.ly/3VtM6bs Have a topic idea? Share it at https://payx.me/thrivetopics Topics include:00:00 – Episode preview and guest introduction01:12 – Meg’s background: Philly, PR & the road to World Cup 202604:30 – What a host city executive does06:38 – Public–private partnership behind the tournament08:16 – What makes Philadelphia…

People in this episode

Host: Gene Marks

Guest: Meg Kane

Topics covered

• World Cup
• business strategy
• event marketing
• public-private partnership
• small business growth
• fan engagement

Keywords

• business
• World Cup
• Philadelphia
• event marketing
• fan engagement
• small business
• public-private partnership

Sponsors

Paychex

Mentioned in this episode

Products: The 39-Day World Cup Playbook

Places: Philadelphia

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