THRIVE, a Paychex Business Podcast

Entrepreneurs continue to make a go of it despite current economic uncertainty, with business applications increasing 3.7% in May. Host Gene Marks says with access to new markets and inexpensive technology, there’s never been a better time to own a business. The news isn’t all rosy, as rising healthcare costs point to a potential trickle down to employees in 2027, but Gene shares a few strategies to offset. In AI news, a partnership with Perplexity is creating opportunities for some SBA loan recipients to get credit to afford resources to help with AI training. Topics: 00:00 – Introduction 01:03 – Rise in Business Applications 03:36 – Shifting Healthcare Costs 06:20 – AI Credits Through SBA partnership 08:21 – Episode Wrap-up Additional Resources Register for AI webinar: https://bit.ly/ai-webinar-series Meet Paychex: https://bit.ly/3VtM6bs DISCLAIMER:The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Every town has its big moment. A global tournament, a hometown festival, a parade that fills the streets. The question is whether your business is ready to grab it. Meg Kane, the host city executive behind Philadelphia's World Cup effort, joins Gene Marks with a practical playbook any business can run, anywhere. She shares how to lean into the energy, connect with the crowd, and land on vendor lists that organizers call again and again. The spotlight is coming to your town eventually. Here's how to make the most of it when it does. Take the conversation further with The 39-Day World Cup Playbook. Your guide to staffing smart, managing overtime, and protecting your margins from kickoff to the final whistle: https://bit.ly/48Dpah4 Simplify your business operations. Learn how Paychex can handle your HR and payroll so you can focus on what counts: https://bit.ly/3VtM6bs Have a topic idea? Share it at https://payx.me/thrivetopics Topics include:00:00 – Episode preview and guest introduction01:12 – Meg’s background: Philly, PR & the road to World Cup 202604:30 – What a host city executive does06:38 – Public–private partnership behind the tournament08:16 – What makes Philadelphia unique as a host city11:06 – How small businesses can leverage big events13:21 – Supporting your national team as a marketing asset17:31 – Connecting directly with fans & federations20:36 – Real-world examples: Vendors doing it right23:11 – Using any major event calendar as a growth strategy27:06 – Wrap up and thank you #BusinessPodcast #Entrepreneurship #SmallBusiness #iHeartRadio #ApplePodcastTips#SpotifyPodcasts DISCLAIMER:The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Host Gene Marks takes us through a whirlwind few days regarding tariffs, including the decision by the U.S. Supreme Court to strike down a majority of the president’s tariffs as unconstitutional. He’ll explain what might happen next with tariffs, why no one should expect a refund without litigation, and what businesses can do moving forward with a new set of tariffs in place. Listen to the podcast. Additional Resources Meet Paychex: https://bit.ly/3VtM6bs DISCLAIMER:The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.