About this episode

The episode discusses how businesses can prepare for the World Cup and leverage the influx of visitors for lasting revenue.

Big events bring big opportunities, but the businesses that win are the ones who prepare. Host Gene Marks sits down with Connie Kinnard of the Greater Miami Convention and Visitors Bureau to talk World Cup prep, small business strategy, and what it takes to turn a surge in visitors into lasting revenue. From optimizing your online presence to building the right relationships, the tips she shares here apply to any major event, anywhere. Take the conversation further with The 39-Day World Cup Playbook. It's your guide to staffing smart, managing overtime, and protecting your margins from kickoff to the final whistle: https://bit.ly/48Dpah4 Simplify your business operations. Learn how Paychex can handle your HR and payroll so you can focus on what counts: https://bit.ly/3VtM6bs Have a topic idea? Share it at https://payx.me/thrivetopics Topics include:00:00 – Episode preview and guest introduction01:21 – Connie’s career path: From Nashville to Miami04:08 – What a convention and visitors bureau does06:47 – Training managers to support employers08:16 – Preparing for the World Cup and other big events12:01 – Online presence, search, and AI: How visitors find you14:27 – Safety and…

People in this episode

Host: Gene Marks

Guest: Connie Kinnard

Topics covered

• World Cup preparation
• small business strategy
• online presence
• marketing for events
• visitor management
• safety and security

Keywords

• World Cup
• business strategy
• online presence
• visitor management
• marketing
• safety
• event preparation

Sponsors

Paychex

Mentioned in this episode

Organizations: Greater Miami Convention and Visitors Bureau

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