About this episode
Marlena Sarunac discusses her GTM Growth Audit framework for identifying bottlenecks in SaaS companies.
In this episode of ThriveStack’s podcast, we speak with Marlena Sarunac , an award-winning CMO and co-founder of Company Advice. Marlena shares her GTM Growth Audit framework , a practical, systems-thinking approach to identifying hidden bottlenecks across product experience, website messaging, and go-to-market execution especially for early-stage and scaling SaaS companies. SPONSORED Demand & Expand is coming! Join 600+ B2B Marketers May 19 & 20, 2026 for the hottest event in San Francisco. Demand Gen, Growth, AI Marketing, Lifecycle, and Marketing Ops—This is your chance to be in the room for the biggest conversations shaping the future of modern B2B marketing. See details here: demandandexpand.com ThriveStack subscribers can save 25% off tickets with the code HYBRIDGTM .- Direct link here Key Insights * Most growth problems are system failures , not traffic or UX issues * Effective GTM audits focus on product experience, website messaging, and growth loops * Onboarding fails when users aren’t guided to a clear first value moment * Websites should help the right buyers say yes and the wrong ones say no * Feature-heavy messaging kills conversion outcomes drive decisions *…
People in this episode
Guest: Marlena Sarunac
Topics covered
- GTM Growth Audit
- SaaS companies
- product experience
- website messaging
- go-to-market execution
- marketing strategies
Keywords
- GTM Growth Audit
- SaaS
- marketing
- bottlenecks
- product experience
- website messaging
- growth loops
- onboarding
- conversion outcomes
Sponsors
Demand & Expand
Mentioned in this episode
Organizations: ThriveStack, Company Advice
Places: San Francisco
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