SheerLuxe Founder: The Pressure of Success, Tunnel Vision, Anxiety, and a £40M Exit - Georgie Coleridge Cole

About this episode

Georgie Coleridge Cole discusses her journey in building SheerLuxe and the challenges of success in digital media.

This week Alberto sat down with Georgie Coleridge Cole, the renowned founder and CEO of SheerLuxe, one of the UK’s most influential digital media brands, to unpack the real story behind building a business that shaped modern online publishing and recently reached a major acquisition milestone. Georgie started SheerLuxe in 2007, after spotting a clear gap in the market, a trusted destination that could help people discover the best places to shop online at a time when ecommerce was still in its early stages. What began as a simple but sharp idea evolved into a powerful modern media brand built on great content, trusted voices, first party audience, and commercial discipline. In this conversation, Georgie shares the full journey, from her early ambition and fascination with working women, to writing the business plan with her husband, raising a relatively small amount of capital, building the first version of the platform, and learning how to not only survive but thrive through nearly two decades of change in digital media. She explains why great businesses are built through constant adaptation, why curiosity is one of the most underrated entrepreneurial traits, and why content…

People in this episode

Host: Alberto Zandi

Guest: Georgie Coleridge Cole

Topics covered

• entrepreneurship
• digital media
• business growth
• anxiety
• success

Keywords

• SheerLuxe
• Georgie Coleridge Cole
• digital media
• entrepreneurship
• business growth
• anxiety
• success

Mentioned in this episode

Organizations: SheerLuxe, A&D Media

Places: UK

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