Marketing Magic: How to Create Campaigns That Residents (and Your Boss) Love

Marketing Magic: How to Create Campaigns That Residents (and Your Boss) Love

From Tiff Talks Tech by Tiffany De Alva

January 7, 2026 · 40 min

About this episode

Barbara joins Tiffany to discuss creating marketing campaigns that resonate with residents and internal teams.

What does it take to create marketing that wins over residents—and your boss? Barbara joins Tiffany to share her take on building campaigns that delight internal teams, resonate externally, and elevate onsite performance. She also gives us an inside look at how Sprout empowers onsite teams to show up confident, consistent, and ready to shine.

People in this episode

Host: Tiffany De Alva

Guest: Barbara

Topics covered

  • marketing
  • campaigns
  • resident engagement
  • internal teams
  • onsite performance

Keywords

  • marketing
  • campaigns
  • residents
  • internal teams
  • onsite performance
  • Sprout

Mentioned in this episode

Organizations: Sprout

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