
Marketing Magic: How to Create Campaigns That Residents (and Your Boss) Love
From Tiff Talks Tech by Tiffany De Alva
January 7, 2026 · 40 min
About this episode
Barbara joins Tiffany to discuss creating marketing campaigns that resonate with residents and internal teams.
What does it take to create marketing that wins over residents—and your boss? Barbara joins Tiffany to share her take on building campaigns that delight internal teams, resonate externally, and elevate onsite performance. She also gives us an inside look at how Sprout empowers onsite teams to show up confident, consistent, and ready to shine.
People in this episode
Host: Tiffany De Alva
Guest: Barbara
Topics covered
- marketing
- campaigns
- resident engagement
- internal teams
- onsite performance
Keywords
- marketing
- campaigns
- residents
- internal teams
- onsite performance
- Sprout
Mentioned in this episode
Organizations: Sprout
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