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On the show
From 10 epsHost
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Recent episodes
RETCON Isn’t Just a Conference: Here’s What It Really Does for Your Business
May 13, 2026
26m 51s
How to Spot the Multifamily Products Who Actually Have AI
Apr 29, 2026
12m 49s
The Dark Side of Automation: When ‘Efficient’ Makes the Resident Experience Worse
Apr 8, 2026
13m 26s
Compliance and Regulation Watch for AI in Multifamily
Mar 25, 2026
33m 14s
The Renter Trust Recession
Mar 11, 2026
11m 00s
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Resolving iTunes ID\u2026 if this persists, the podcast may not be indexed on Apple Podcasts.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/13/26 | ![]() RETCON Isn’t Just a Conference: Here’s What It Really Does for Your Business✨ | industry conferencesbusiness growth+4 | James Shearin | RETCONmultifamily+1 | — | RETCONmultifamily conferences+4 | — | 26m 51s | |
| 4/29/26 | ![]() How to Spot the Multifamily Products Who Actually Have AI✨ | AI in multifamilyproptech+3 | — | — | — | AImultifamily+5 | — | 12m 49s | |
| 4/8/26 | ![]() The Dark Side of Automation: When ‘Efficient’ Makes the Resident Experience Worse✨ | automationresident experience+4 | — | — | — | automationresident experience+8 | — | 13m 26s | |
| 3/25/26 | ![]() Compliance and Regulation Watch for AI in Multifamily✨ | artificial intelligencemultifamily industry+4 | Jack Miller | HioFair Housing | — | AI compliancemultifamily housing+5 | — | 33m 14s | |
| 3/11/26 | ![]() The Renter Trust Recession✨ | renter trustskepticism+4 | — | — | — | renter trust recessionreviews+5 | — | 11m 00s | |
| 2/11/26 | ![]() The “Invisible Work” Tension Between Onsite + Corporate✨ | invisible workonsite teams+4 | — | multifamily | — | invisible workonsite teams+5 | — | 14m 52s | |
| 1/28/26 | ![]() More Tech, More Problems? How to Untangle a Messy Multifamily Stack✨ | multifamily industrytech strategy+4 | Robert Turnbull | Multifamily Consortium | — | multifamilytech strategy+6 | — | 31m 24s | |
| 1/13/26 | ![]() Tech Doesn’t Fail—Adoption Does: The Anatomy of a Rollout That Works✨ | technology adoptionrollout strategies+3 | — | — | — | technology rolloutadoption strategies+4 | — | 14m 56s | |
| 1/7/26 | ![]() Marketing Magic: How to Create Campaigns That Residents (and Your Boss) Love✨ | marketingcampaigns+3 | Barbara | Sprout | — | marketingcampaigns+4 | — | 40m 29s | |
| 12/17/25 | ![]() A/B Testing for People Who Hate Numbers✨ | A/B testingmarketing decisions+3 | — | — | — | A/B testingdata science+3 | — | 14m 03s | |
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| 12/3/25 | ![]() Tools to Get in Front of Your Audience | The sales tech landscape is overflowing with tools promising better outreach, faster follow-ups, and more closed deals—but which ones actually help you connect with multifamily operators?In this episode of Tiff Talks Tech, Tiffany sits down with David Holland, Sales Account Manager at BELFOR Property Restoration, to cut through the noise. David shares what’s really working in the field—from simple CRM strategies to tools that help him stay top-of-mind with decision-makers without burning out. | 38m 01s | ||||||
| 11/19/25 | ![]() The Invisible Load of Foster Parents in the Workplace | It's the week of National Adoption Day! In honor, we are going to explore the emotional and mental toll of foster care and why employers and teammates often miss what foster parents are carrying daily.In this heartfelt episode of TIFF Talks Tech, host Tiffany De Alva opens up about the invisible load foster parents carry in the workplace. Sharing her personal journey of adopting foster children, Tiffany delves into the emotional and logistical challenges faced by foster parents. She explores how technology can help lighten this load and offers practical tips for workplaces to better support foster families. Tune in to gain insights into the nuanced world of foster parenting and discover how empathy and tech can make a difference. #FosterCare #TechSupport #WorkplaceInclusion | 26m 11s | ||||||
| 11/5/25 | ![]() From Property to Personality: Turning Communities into Brands | What makes a renter stop scrolling—and start signing? In this episode of Tiff Talks Tech, Tiffany sits down with Stacey Feeney, Founder & Creative Director of Zipcode Creative, to explore the art of turning plain properties into unforgettable brands. With over a decade of multifamily experience, Stacey shares how her agency crafts personality-rich brand identities that help communities stand out in crowded markets. | 31m 39s | ||||||
| 10/22/25 | ![]() How I’d Audit a Property Marketing Strategy in 30 Minutes Using ChatGPT | Need to spot what’s working (or not) in your property’s marketing fast? In this solo episode, I walk you through exactly how I’d audit a multifamily marketing strategy in just 30 minutes—using ChatGPT as my sidekick. From website messaging to ad performance and resident engagement, I’ll show you the prompts, frameworks, and red flags I look for to get a clear picture—fast. Whether you’re a marketer, operator, or vendor, this episode will leave you with a practical game plan to uplevel your strategy without drowning in data. | 13m 05s | ||||||
| 10/8/25 | ![]() Solving Systemic Problems with Risk Mitigation Technology | Across the country, renters and property owners are facing the same stubborn challenge: the approval process. For many qualified renters, outdated screening criteria and economic realities create barriers to housing. For property teams, those same challenges can mean higher vacancy rates, inconsistent cash flow, and growing risk.In this episode of Tiff Talks Tech, I sit down with Jake Zachariah, VP of Marketing at OneApp, to unpack the systemic issues behind rental approval challenges—and explore how risk mitigation technology can be part of the solution. We’ll talk about the ripple effects these barriers have on communities, the stigma around so-called “risky renters,” and how tools like OneApp’s lease guarantee can work hand-in-hand with fraud prevention technology, such as Umbrello, to create a rental process that’s fair, secure, and financially sustainable for everyone involved.If you’ve ever wondered how technology can both protect properties and expand housing access, this conversation is for you. | 33m 20s | ||||||
| 9/24/25 | ![]() The Tech Graveyard: Why So Many Pilots Die in Multifamily | We all love a good pilot—but in multifamily, too many of them end up buried before they ever get a real chance to shine.In this episode, Tiffany takes a hard look at the tech graveyard—the growing list of vendor tools and promising innovations that never make it past the trial phase. Why do good ideas fail to gain traction? Why do teams go silent after a seemingly successful pilot? And what can both operators and suppliers do differently to stop this cycle of short-lived experimentation?Tiffany breaks down:Why pilots are often set up to fail from the startThe top reasons good tech never gets adoptedHow to define success before you launchWhat suppliers can do to support long-term adoptionWhen it’s better to skip the pilot and go all-inWhether you're testing your tenth platform this year or trying to break into a new portfolio, this episode will help you rethink your approach and avoid the graveyard.🎧 Listen in to learn how to turn pilots into progress—and stop ghosting your best ideas. | 12m 02s | ||||||
| 9/10/25 | ![]() Short-Term Strategy: Turning Major Events into Revenue for Multifamily | When the World Cup, the Olympics, or the Kentucky Derby come to town, demand for housing skyrockets—and multifamily communities might be sitting on untapped potential.In this episode of Tiff Talks Tech, Tiffany sits down with Kim Boland, Senior VP of Management at AION Management, to explore how property operators can turn major events into revenue opportunities. From short-term rental strategies and operational readiness to maintaining resident satisfaction and leveraging tech tools like Flexhaus, Kim shares how multifamily teams can think creatively—and profitably—when global attention lands in their backyard.Whether you're a skeptic or STR-curious, this episode dives into the practical, the possible, and the next steps to get ahead of the demand. | 25m 13s | ||||||
| 8/27/25 | ![]() What I Didn't Expect in My First Year on the Vendor Side | Making the leap from operator to vendor is a big shift—and no one talks enough about what really changes. In this solo episode, I’m pulling back the curtain on my first year on the vendor side of multifamily. From realizing leads don’t just show up at your door, to getting laser-focused on revenue (and how that impacts everything from strategy to sanity), I’m sharing the surprises, the lessons, and the growing pains that came with the transition. Whether you're thinking about making the jump or just curious what life looks like on the other side, this episode offers an honest look at what it actually takes to thrive in vendor life. | 14m 17s | ||||||
| 8/12/25 | ![]() Mentorship Isn’t a Perk—It’s a Retention Strategy | Too often, mentorship is treated as a “nice-to-have.” But what if it’s actually one of the most powerful tools we have to keep great people around?In this episode of Tiff Talks Tech, Tiffany sits down with Tara Samuels—Founder of Multifamily Mentor Matchmaking and long-time industry connector—to unpack how mentorship can reduce turnover, build internal leaders, and foster cultures that people want to be part of. | 39m 15s | ||||||
| 7/16/25 | ![]() Obsessed with ROI? Here’s the ROI We’re Not Talking About | Every marketer knows the pressure: prove your worth, show the numbers, tie it all back to leases. ROI rules everything around us.But what if the most important returns—the ones shaping brand trust, team morale, and long-term growth—aren’t showing up in your dashboard?In this solo episode, Tiffany unpacks the other side of ROI: the invisible wins, the slow-burn strategies, and the metrics that matter even when they don’t directly result in a form fill. From brand equity and reputation to operational efficiency and team culture, you’ll learn why traditional ROI thinking is too narrow—and how to tell a better story to your boss. | 14m 29s | ||||||
| 7/2/25 | ![]() The AI Leasing Disconnect: Getting AI Tools to Talk in Multifamily | We’ve all heard the hype: AI will revolutionize leasing. But what happens when your shiny new tools don’t talk to each other—or to your team? In this episode, Tiffany sits down with Paul McClain, Founder of AiinaT Brand Solutions, to unpack the growing disconnect in AI leasing rollouts.From broken attribution to disconnected CRMs, we explore how poor tech integration and a lack of onsite marketing training are costing multifamily teams leads—and credibility. Paul shares what it really takes to make AI tools work together, why consultants are often blocked from accessing the data they need, and how layered campaigns can actually meet prospects where they’re at.Whether you’re a marketer, operator, or supplier-turned-strategist, this episode is a must-listen for anyone trying to bridge the gap between tech and execution. | 41m 08s | ||||||
| 6/18/25 | ![]() Why Lead Attribution in Multifamily Is Still Broken (And What To Do Instead) | Is your CRM lying to you? (Hint: kinda.)In this solo episode, Tiffany breaks down one of multifamily marketing’s most frustrating realities: lead attribution is still completely broken. From last-click bias and disconnected systems to the invisible influence of brand and social, traditional attribution models just don’t cut it anymore.But instead of chasing perfect data, Tiffany offers a better approach—one rooted in multi-touch thinking, human insight, and trust-building tactics that actually reflect how today’s renters make decisions.Whether you’re a marketing director, vendor, or just tired of hearing “the lead came from the website,” this episode will help you rethink how you measure success—and where to focus your energy next. | 15m 49s | ||||||
| 5/28/25 | ![]() Managing Your Tech Stack For Marketing At Scale | In this episode, I’m joined by Devin Lusk, Director of Marketing at American Landmark, to dive into the essential tech stack solutions multifamily marketers need to scale effectively. Devin shares her approach to vetting and implementing new technology and how to maintain consistency across multiple properties. We explore the top software platforms she relies on, best practices for rollout and training, and tips for managing vendor relationships at scale. Whether you're growing your portfolio or refining your tech strategy, this conversation is packed with practical advice you can use right away. | 33m 39s | ||||||
| 5/13/25 | ![]() The Marketing Metrics We’re Obsessed With—But Shouldn’t Be | We’ve all been there—celebrating sky-high impressions, obsessing over click-through rates, and chasing social followers like our KPIs depend on it. But what if the metrics we love… aren’t actually helping us grow? In this episode of Tiff Talks Tech, Tiffany breaks down the marketing metrics that look good on a dashboard but don’t move the needle. From vanity vs. value to the three most overrated KPIs in multifamily marketing, we’re cutting through the fluff and getting real about what actually drives results. You’ll learn:Why we get hooked on feel-good numbersThe dangerous disconnect between marketing dashboards and real business impactSmarter, more strategic metrics to track insteadHow to help your team refocus on what truly mattersIf you’ve ever sat in a meeting full of high-fives over data that doesn’t convert, this one’s for you. | 13m 44s | ||||||
| 4/23/25 | ![]() The Right Way to Use AI for Personalized Customer Experiences | AI is transforming the way we communicate—but is it bringing us closer or pushing us further apart? In this episode of Tiff Talks Tech, I sit down with Connie Lee, Co-Founder of Reffie, to explore how businesses can use AI to create genuine, personalized connections rather than robotic interactions.We dive into:🔹 How to enhance your best workflows with AI to deliver personalized experiences🔹 The risks of poorly deployed AI and how it can damage your brand🔹 Why AI sometimes makes communication feel cold—and how to bring the human touch back🔹 The future of AI-powered relationships and what businesses need to do now to stay aheadIf you’re in multifamily marketing, tech, or customer experience, this episode is packed with insights to help you leverage AI the right way—without losing the personal touch.🎧 Tune in now and learn how to make AI work for you, not against you! | 41m 48s | ||||||
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