About this episode
Leora Lanz discusses critical thinking and marketing strategies in hospitality with Susan Barry.
Leora Lanz is an associate professor at Boston University's School of Hospitality Administration and a former global marketing leader who helped grow HVS from seven offices to forty worldwide. After decades in destination marketing, hotel operations, and consultancy, she turned her classroom casework into two books on developing a marketing mindset. Susan and Leora talk about critical thinking, conscious marketing, and career courage. What You'll Learn: • Why you need to "know enough to be dangerous" in digital marketing • What crisis communication in hotels teaches about compassion • Why today's marketing funnel feels more like a pinball machine • Why hospitality and marketing are fundamentally the same • How to shift from "you should" to "we will" with owners • When the ROI of a hospitality degree really kicks in • How set-jetting and streaming shows shape travel trends • Why wellness, sustainability, and community are marketing power plays • Why career reinvention requires courage and community *** Our Top Three Takeaways Marketing Is a Mindset, Not a Tactic Marketing isn't about flashy campaigns or one-hit wonders. It's about critical thinking, strategic planning, and…
People in this episode
Host: Susan Barry
Guest: Leora Lanz
Topics covered
- digital marketing
- hospitality
- critical thinking
- career courage
- sustainability
- community
Keywords
- marketing mindset
- crisis communication
- hospitality degree
- set-jetting
- travel trends
- wellness
- sustainability
Mentioned in this episode
Organizations: Boston University, HVS
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