Social Media in Business: Conversations Over Clicks
About this episode
David Blaise and Jay McFarland discuss the importance of conversations and conversions over vanity metrics in social media for business.
A lot of people think the goal is to get likes and engagement, but when it comes to using social media in business, conversations and conversions are the metrics that matter. That’s what results in sales. The rest are vanity metrics. Those who think it’s all about views and clicks might be missing the point. David: Hi, and welcome to the podcast. In today’s episode, co-host Jay McFarland and I will be discussing the best use of social media in business. Welcome back, Jay. Jay: Hey, thank you so much, David I feel like this is one of those areas where I don’t feel confident in myself, but I’m not in a position yet where I’m going to hire somebody to do it. And so, it’s hard to get motivated every day, because I know it’s an important part, especially in my business. Most of our leads come from the internet and social media, so it’s like I don’t know that this is something I should be handling myself. David: I think a lot of people feel that way, and for many of us, social media can be a huge distraction. And in some cases, like, well, the best use of social media is to keep it turned off if you have to actually get things…
People in this episode
Host: David Blaise
Guest: Jay McFarland
Topics covered
- social media
- business strategy
- conversions
- engagement
- marketing metrics
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