Building PowerShack: How Two Wholesalers Took Over TikTok

About this episode

Steve and Frank from PowerShack discuss their journey from wholesalers to TikTok stars and the impact of social media on the electrical trade.

Steve and Frank from PowerShack join Will and Jay for one of the most entertaining episodes yet. From running a small Essex wholesaler to becoming viral TikTok stars, the lads from Blackwall Electrical Supplies talk openly about business, burnout, buying groups and the power of social media in the electrical trade. 🟢 How PowerShack built a following by mixing humour with hard graft ⚫️ Why old school wholesaling is changing faster than anyone expected 🟢 What manufacturers and contractors can learn from social media ⚫️ Why buying groups like the EIB are changing the game for independents It’s real talk from the trade’s new generation of wholesalers who aren’t afraid to mix banter with business. 🎙 Hosted by Will Winter and Jay Whyte 🎧 Sponsored by C A U K – trusted test and measurement solutions built for professionals 📩 Sponsorship and guest enquiries: podcast@torqueup.co.uk #TorqueUpPodcast #PowerShack #Electricians #Wholesalers #ElectricalIndustry #CAUK #TradesTalk #ElectricalLife #TikTokElectricians #UKConstruction #Navitas ⏱️ Chapters 00:00 Intro and sponsor read – Chauvin Arnoux 01:00 The long drive from Essex and car crash stories 04:00 How Blackwall Electrical Supplies…

People in this episode

Hosts: Will Winter, Jay Whyte

Guests: Steve, Frank

Topics covered

• social media in business
• wholesaling
• TikTok marketing
• electrical trade
• business strategies
• burnout

Keywords

• PowerShack
• TikTok
• wholesalers
• electrical industry
• business
• social media
• burnout
• EIB
• C A U K

Sponsors

C A U K

Mentioned in this episode

Organizations: PowerShack, Blackwall Electrical Supplies, EIB, Chauvin Arnoux

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