EP 25 | Luke Freeman: Going Solo, Building a Brand & Staying Booked for Months

EP 25 | Luke Freeman: Going Solo, Building a Brand & Staying Booked for Months

From TORQUE UP by William Winter and Friends

November 1, 2025 · 1h 6m · Season 3 · Episode 4

About this episode

Luke Freeman discusses his journey as a self-employed electrician and the strategies he used to build his brand and maintain a steady client base.

Luke Freeman joins Will Winter and Jay to talk about life as a self-employed electrician, how he built Freeman Electrical from scratch, and what it takes to stay booked two months ahead after just one year in business. From early graft and nightmare hotels to navigating apprenticeships and growing a loyal client base, this episode is packed with honesty, laughs, and lessons every electrician can relate to. Luke opens up about his journey, social media strategy, and the mindset that’s helped him turn hard work into opportunity — proving that with drive, consistency, and the right attitude, anything’s possible in this trade. Chauvin Arnoux UK — Industry-leading test and measurement solutions for professionals. 🔗 cauk.net Navitas Circuit Protection — Precision-engineered consumer units, RCBOs and SPDs built for professionals. 🔗 navitascp.co.uk 🎧 Follow @TorqueUp on Instagram and YouTube 📲 instagram.com/torqueup 🎥 youtube.com/@TorqueUp ⚡ Sponsored by🧰 Connect with Us

People in this episode

Hosts: Will Winter, Jay

Guest: Luke Freeman

Topics covered

  • self-employment
  • electrical industry
  • branding
  • client relations
  • social media strategy
  • entrepreneurship

Keywords

  • self-employed electrician
  • Freeman Electrical
  • client base
  • social media
  • entrepreneurship
  • branding
  • apprenticeships
  • hard work
  • opportunity

Sponsors

Chauvin Arnoux UK, Navitas Circuit Protection

Mentioned in this episode

Organizations: Freeman Electrical

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