
Dr. Alexander Osterwalder discusses the significance of business model innovation and the Business Model Canvas.
Dr. Alexander Osterwalder is one of the world's most influential thinkers in strategy and innovation. A Swiss entrepreneur, author, and speaker, he is best known as the co-creator of the Business Model Canvas — a deceptively simple one-page tool that has been adopted by millions of practitioners across the globe, from early-stage startups to Fortune 500 companies including Mastercard, Nestlé, Coca-Cola, and Microsoft. Ranked consistently in the top 10 of the Thinkers50 list of management thin...
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