About this episode

This episode discusses how firm leaders use the MAP Survey to enhance decision-making and adapt to changes in the accounting profession.

Ready to turn data into your firm's competitive edge? This episode reveals how firm leaders are leveraging the National Management of an Accounting Practice (MAP) Survey, from the AICPA Private Companies Practice Section (PCPS) and CPA.com, to drive smarter decision-making and stay ahead in a rapidly evolving profession. Shayna Chapman, CPA.CITP, CGMA , CEO, Founder of Shaynaco LLC , and Brent Forbush , Managing Partner of Forbush & Associates , share practical insights on how to best use benchmarking data from the MAP Survey. The conversation highlights the importance of technology investment, especially AI, and the value of segmenting survey data for actionable comparisons. They share the key metrics that have helped their firms, encouraging others not to be overwhelmed by the breadth of available data. Lastly, the episode offers a forward-looking discussion on trends shaping the profession and insight into how participation in the MAP Survey can be a catalyst for transformation. The 2025 MAP Survey results and executive summary are now available, offering actionable data and practical takeaways for firms of all sizes. Download today! To find out more about transforming your…

More episodes of Transforming: Tales of Business Evolution

• TfP 020. Elevating Women's Initiatives to Drive Transformation · April 10, 2026 · 40 min
• TfP 019. Intentional Firm Growth That Actually Works · March 10, 2026 · 44 min
• TfP 018. Burnout Prevention in Action · January 23, 2026 · 45 min
• TfP 017. Getting Ready for 'Busy Season', Part II · December 18, 2025 · 48 min
• TfP 015. Governance That Builds Culture · October 9, 2025 · 49 min
• TfP 014. Building Balance in a Virtual Firm · September 8, 2025 · 30 min

Explore listener stats, chart rankings, contacts and more on the Transforming: Tales of Business Evolution podcast page.