TfP 019. Intentional Firm Growth That Actually Works

TfP 019. Intentional Firm Growth That Actually Works

From Transforming: Tales of Business Evolution by AICPA & CIMA

March 10, 2026 · 44 min · Season 2

About this episode

Sarah Krom discusses intentional firm growth strategies that prioritize culture and purpose over mere revenue and headcount.

What does successful growth really look like for today's firms? In this episode, Sarah Krom, CPA, MST , Managing Partner of SKC & Co. CPAs, LLC , explores how firm leaders can scale intentionally without sacrificing culture, people, or purpose. Sarah shares how SKC approaches growth by focusing on other factors beyond revenue and headcount. From launching new service lines to navigating change through overcommunication, this conversation offers practical insight for any firm or organization looking to grow while protecting what makes their firms thrive. To find out more about transforming your business model, explore our business model transformation resources at aicpa-cima.com/tybm . You'll also see a link there to all of our previous podcast episodes. Thanks for listening. It takes just a couple of minutes to share your feedback . You can also contact us directly at podcast@aicpa-cima.com This is a podcast from AICPA & CIMA , together as the Association of International Certified Professional Accountants. To enjoy more conversations from our global community of accounting and finance professionals, explore our network of free shows here . Your feedback and comments welcomed at…

People in this episode

Guest: Sarah Krom

Topics covered

  • firm growth
  • business strategy
  • organizational culture
  • service lines
  • communication

Keywords

  • firm growth
  • business model
  • organizational change
  • service lines
  • communication

Mentioned in this episode

Organizations: SKC & Co. CPAs, LLC, AICPA & CIMA, Association of International Certified Professional Accountants, aicpa-cima.com

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