IC vs Independent? Selling? Marketing Activities?

IC vs Independent? Selling? Marketing Activities?

From Travel Agent Chatter | Friday 15 by Host Agency Reviews

May 22, 2026 · 25 min · Season 2 · Episode 256

About this episode

This episode discusses the challenges and considerations for independent contractors in the travel industry, including marketing and sales strategies.

This week’s Friday 15, we're welcoming Vanessa from Global Travel Collection! Let’s have some fun, plus some questions to discuss this Friday at 12 pm CST. Join us! I am an IC with about 2 years in the business. I'm considering going out on my own because I'm not happy with my situation for many reasons. How do you know it's the right time to make this change? What do you see as the pros and cons of staying an IC and being independent? I’m finding it can sometimes feel awkward or intimidating to confidently charge fees, upsell experiences, or position yourself as a premium service. What advice would you give to advisors who know they provide value but still struggle with the sales side of their business? There’s so much pressure right now for us to constantly be posting on social media, building a brand, creating content, and trying to stay visible online. What marketing activities are actually moving the needle for advisors today versus what’s just creating noise and burnout? Guide to charging fees - https://hostagencyreviews.com/blog/travel-agents-guide-to-charging-fees

People in this episode

Host: Host Agency Reviews

Guest: Vanessa

Topics covered

  • Independent Contractors
  • Marketing Activities
  • Sales Strategies
  • Travel Industry
  • Social Media Presence

Keywords

  • Independent Contractor
  • Travel Advisor
  • Sales Fees
  • Marketing
  • Social Media
  • Brand Building

Mentioned in this episode

Organizations: Global Travel Collection

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