Social Commerce: Dead or Alive?

About this episode

The episode discusses the relevance of social commerce in the context of travel planning, especially among younger generations.

With all the debate over agentic AI and its impact on the traditional search ecosystem, we seem to have forgotten all about that other massive acquisition channel — social commerce. TikTok, Instagram, YouTube, Reddit, Twitter, and other popular commuity sites around the globe all continue to garner a significant share of top-of-funnel attention and mid-funnel intent. This is acutely true for the Gen Z and younger millennial cohorts when it comes to travel planning and even more so for Gen Alp...

People in this episode

Hosts: Gilad Berenstein, Cara Whitehill

Topics covered

• social commerce
• agentic AI
• travel planning
• Gen Z
• millennials

Keywords

• social commerce
• travel planning
• Gen Z
• millennials
• agentic AI

Mentioned in this episode

Organizations: TikTok, Instagram, YouTube, Reddit, Twitter

Places: Gen Z, millennial, Gen Alpha

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