#862 The Two-Week Startup
About this episode
Brian O'Connor shares his journey from struggling with product ideas to successfully building a recruiting agency.
Brian O'Connor spent three years building a 40,000-person Twitter following, launched product after product into that audience, and made almost nothing. The turning point came when he stopped looking for clever ideas and started running a boring business where product market fit already exists. He wrote down everyone he knew, sent texts, and sold $20K of recruiting services off a single Google Doc in two weeks. Today he runs TalentHQ, a recruiting agency placing Latin American project managers into US businesses — built nomadically with a co-founder, now operating with a team of two plus AI. In this conversation: why reach and revenue have almost nothing to do with each other, how he turned a podcast into his primary acquisition channel, and what it actually looks like to build a service business from scratch in 2026. Guest: Brian O’Connor , Founder of Talent HQ Sponsor: wayfront.com/tmba Thanks to this week's sponsor Wayfront — the AI-ready operating system for productized agencies. One client portal. One team dashboard. All your data, AI-accessible. TMBA listeners get an extra free month on top of the trial at wayfront.com/tmba . Links: Business Resources Upcoming DC…
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Wayfront
More episodes of Tropical MBA: Entrepreneurship & Founder Lifestyle
- #864 The 10 Behaviors Killing Your Business — Masked as Productivity
- #863 How One Side Project Built a Ten-Year Business
- #861 One Niche, One Funnel, Over $50K/Month Profit
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