189. The Truth About Visibility: Why Being Seen Isn't the Same as Being Remembered [Sally Porteous]

189. The Truth About Visibility: Why Being Seen Isn't the Same as Being Remembered [Sally Porteous]

From Trusted Authority - The Podcast by Petra Zink

October 12, 2025 · 42 min

About this episode

This episode explores the importance of in-person visibility and how it differs from online presence, featuring insights from event strategist Sally Porteous.

When most people think about visibility, they picture LinkedIn posts, social media, or personal branding. But the truth is — the fastest way to build real authority isn't online. It's in the room. In this episode, I sit down with Sally Porteous, founder of Red Lanyard and one of Australia's most experienced event strategists and experience designers. With over 200 events delivered across corporate, government, and entrepreneurial sectors, Sally has seen exactly what makes people show up - and what makes them switch off. Together, we unpack how events have changed since the pandemic, why the car park conversation matters more than the keynote, and how leaders can use in-person experiences to build credibility, trust, and connection faster than any post or campaign ever could. If you've ever thought about speaking on a stage, creating a stage, or just being seen for the right reasons - this episode is your blueprint for the future of visibility. In this episode, you'll learn: Why being seen isn't the same as being remembered — and how to design moments that stick. How to turn a one-off event into an authority amplifier, from pre-event comms to post-event reflection. What most…

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