193. 12 Experiments in 12 Months: A New Way to Build Credibility in a Sceptical World
About this episode
This episode discusses the concept of conducting 12 experiments in 12 months to build credibility and trust in a skeptical world.
👉 Ready to plan your 2026 the right way? Download the free 2026 Planning Worksheet and get ready for Part 2, where we turn these insights into a concrete 2026 plan: https://www.impaccct.com/planning https://www.impaccct.com/planning In the last episode, we built your 2026 plan and discussed the changes and trends impacting how we build our brands and businesses. This episode picks up exactly where that leaves off. Because once you've clarified your goals, the next question becomes: How do you actually live your strategy in a way that builds trust, relevance, and momentum - not just more noise? My answer for 2026 is simple: 12 Experiments in 12 Months. Not resolutions. Not giant goals that collapse under pressure. Experiments - small, intentional tests designed to help you adapt faster, think sharper, tighten your positioning, and build credibility in motion. And because I believe you can't ask people to do what you won't do yourself, I'm running these publicly so you can see the real process, not just the polished outcomes. Why Experiments (Especially After Planning)? Your 2026 plan gives you direction. Experiments give you momentum. They turn: strategy → evidence intention →…
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