About this episode

The episode discusses the importance of a law firm's reputation and how it begins with the hiring process.

Reputational management and referral marketing in a crowded field are valuable commodities. But how are law firms and legal leaders building their business through reputational development? Guest David Craig is an experienced and recognized attorney specializing in trucking accidents and liability. He developed a reputation through legal acumen, public service, and as the author of the book “It’s Never Been Easier to Hire the Wrong Attorney.” But he also says a firm’s reputation can be defined by the people it hires. Craig is the managing partner and a founder of the Indiana personal injury firm Craig, Kelley, and Faultless LLC. He shares what he learned about reputational development over years of work. It all starts inside the firm, not the courthouse. You can’t say one thing but have anyone inside the firm doing another. Start with hiring. The people you hire represent your firm as much as you do. Hiring, monitoring performance, talking with clients, and online reviews all matter. Strong firms (and leaders!) take an interest in how every member of the team both performs and represents the firm’s bedrock principles. Clients don’t want to hire the wrong attorney, but sometimes…

People in this episode

Guest: David Craig

Topics covered

• reputational management
• referral marketing
• hiring practices
• client experience
• law firm reputation

Keywords

• reputation
• law firm
• hiring
• client experience
• referrals
• legal marketing

Mentioned in this episode

Organizations: Craig, Kelley, and Faultless LLC

Books & works: It’s Never Been Easier to Hire the Wrong Attorney

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