Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

Money, profit, probably isn’t the only reason you own a law firm. But it is an important part of it. Guest Ben Hockema is a financial planner who specializes in helping business leaders focus on long-term profits and understand why focusing on, and delivering, profit is so important. Hockema’s company, Illuminate Wealth Management, works closely with law firms and their owners. Perhaps no one told you owning a law firm is owning a business. But the reality is you can’t effectively serve clients without focusing on your business and making it work. Law school may teach you the law, but no firm functions without profits. It’s important that you build a firm that pays you first. A profitable firm starts with your mindset. If you’re distracted by financial insecurity, if your firm isn’t delivering the profits that allow you to practice without worry, you aren’t doing your best work. The profit-first mindset isn’t about being selfish, it’s about eliminating distractions. Hear how Hockema helps law-firm owners reshape their understanding of how a firm works. Generating sustainable profit is a leadership decision, a conscious goal, not simply what’s left over at the end of the month. Consider these vital tips that can change your thinking (and understand the biggest mistake law firms make). Mentioned in This Episode: “Profit First,” by Michael Michalowicz Clio legal software Legal Talk Network

Lawyers, even busy lawyers, deserve to feel joy and satisfaction. Burnout, time management crises, and stress are signs that your business is running you instead of you running you. The secret may lie in better energy management and better focus on what makes us happier and more productive. Guest Wendy Meadows runs a successful family law firm. But a few years ago, she realized her busy practice wasn’t as fulfilling as it could be. She turned inward and focused on what made her happy. She transitioned her practice from litigation to mediation. And she learned how to let herself experience her own successes and recognize the bright moments around her. Meadows turned what she learned into a coaching practice and a top-selling book, “Sparkle & GRIT,” helping other attorneys reboot old habits and create purpose to build their best life. Learn to understand how you work best and what makes you happy. Sometimes just spending five minutes on yourself at the beginning of the day can help you enjoy a more purposeful, and less stressful lifestyle. If you won’t “manage yourself,” it’s hard to manage a firm. Take a moment to reflect on your day prior, what made it a good day? Think about the upcoming day, what will you focus on? Make tomorrow the day you wake up feeling great. Mentioned in This Episode: “The Power of Now: A Guide to Spiritual Enlightenment,” by Eckhart Tolle Clio legal software Legal Talk Network

A part of the legal marketing landscape we don’t talk about enough is referral marketing. Sure, we focus on digital marketing, search engines, and paid advertising. But maybe one of the best – and cheapest – forms of marketing could be referral marketing, working with other layers who know, like, and trust us. Guest John Reed is a former practicing attorney and the founder of Rain BDM, a marketing firm that helps lawyers build exceptional relationships. Hear how professionals learn and play “the referral game.” Asking for referrals may not feel natural, even a bit awkward. But like any marketing campaign, it can be planned, initiated, and tracked. And it can be fun and rewarding. Don’t try to make a relationship “transactional,” just go out and meet and help people. Let it be more relaxed and natural. Hear about the “four questions” and a personalized “grid” plan that can get the ball rolling when you meet another attorney. If you’ve struggled with building intentional relationships with other attorneys and expanding your network, you’ll want to hear this free “relationships 101” lesson from a proven, experienced pro. Mentioned in This Episode: “Endless Referrals” by Bob Burg “Never Eat Alone” by Keith Ferrazzi

The world of legal technology can seem overwhelming. Fortunately, we have a guide in Chelsey Lambert, founder and author at the legal tech education, consulting, and guidance platform Legal Tech Decoded, which features articles, reviews, and opinions on the latest in legal tech. This episode is kind of about marketing, but kind of about operations, but also kind of about AI, because tech is coming for every aspect of your legal practice. What developments will drive your firm forward, and what’s smoke and mirrors? Lawyers who’ve been in the business long enough have gone from reviewing cases on paper and in books, maybe even yellow legal pads, to the Internet revolution, to online research and filing, to today’s AI revolution. Is AI remaking the practice of law, or just the next progression? (Spoiler, it’s kind of a big deal.) “I don’t know that we’ve ever trained lawyers how to buy technology in the first place,” Lambert says. Now add the complexity of AI, a tool you have to train, guide, and trust. Hear about the evolving world of legal tech, even developments you probably haven’t heard of, and the evolution of the profession, including the potential for non-lawyer ownership and private equity. Don’t fear or ignore the revolution, embrace it. Mentioned in This Episode: Association for AI in Legal, A4l.law CaseMark RocketLawyer LegalZoom Nolo Foundation AI

Every firm knows it should be marketing. But go deeper. How should you be thinking about your firm’s own individual goals, brand, and budget? If you’re at a smaller or mid-size firm, you don’t get a pass on marketing. You still need to reach potential clients. But you’ll have to do it on a smarter, scaled level. Guest Erika Steinberg spent decades developing marketing strategies for large firms, then she formed her own company, CMO2go, which helps smaller and mid-size firms develop and execute marketing strategies that fit their budgets. Don’t feel overwhelmed by the word “strategy” or be intimidated by the very idea of marketing. Strip it down to the essentials and take it step by step. A good marketing brainstorming can help you not only focus your strategies but also understand your firm’s goals and target audience. Are you committing the sin of “random acts of marketing?” Find out on this episode of the Un-Billable Hour. Ask us anything for the Community Table. Leave us a question online! Join the next Community Table discussion live! Always the third Thursday of the month at 3pm Eastern.

Today’s episode is about you and your mindset as it pertains to generating wealth through your business. Guest Lauren A. Klein was a corporate attorney when she came to a crossroads, would she follow the corporate path and accept a paycheck, or strike out on her own and build wealth on her terms. She started by asking questions about how lawyers make money and build wealth. What does it actually mean to make partner at a firm? And she came to the conclusion that there had to be more, that she could do better on her own, knowing full well, as she says, running a law firm is “not for the weak of heart.” In addition to driving the elder law and estate planning firm Flourish Law Firm she co-founded with her best friend, she’s also the host of the podcast “The Wealthy Law Squad.” She learned from corporate law that getting a salary and spending it on lifestyle isn’t wealth. Wealth is investing, creating tools that generate passive income, and building net worth. What can you invest in today that gives you the financial freedom to do whatever you want later? A “wealth mindset” is about creating freedom, not being chained to the golden handcuffs of a paycheck. What are you working toward? Ask us anything for the Community Table. Leave us a question online! Join the next Community Table discussion live! Always the third Thursday of the month at 3pm Eastern. Mentioned in This Episode: The Wealthy Lawyer Squad podcast Clio

AI helps us do a lot, and a lot faster. But there are still tasks that need the human touch. Guest Jens Erik Gould is the founder and CEO of the Amalga Group, a specialized staffing outsourcing service that helps tech and legal businesses (among others) find and employ cost-saving staffing services outside the United States but located close to the country, a function known as “nearshoring.” With services available in Latin America, close to the United States, Amalga Group helps legal services providers and law firms with tasks such as record retrieval, paralegal services, discovery, transcription, and legal assistance. By employing teams in Latin America, employers get a similar time zone and a close cultural fit. AI is making great strides accomplishing routine tasks such as contract review, document retrieval, billing, and summarization. But AI can’t (yet) match the human capacity for making ethical decisions, understanding and solving nuanced problems, and finding creative answers. Hear where Gould sees AI making gains and where it falls short and how law firms still need trained staffers to ensure accuracy and professional results, and how firms can adopt a hybrid model that leverages the capabilities of both AI and human near-sourced staffing. What will the new model look like, and how will successful firms meld tech and people? Ask us anything for the Community Table. Leave us a question online! Join the next Community Table discussion live! Always the third Thursday of the month at 3pm Eastern. Mentioned in This Episode: Clio Smokeball Filevine Westlaw LexisNexis Ray Kurzweil, “Singularity” books at Amazon Forbes article

How you appear on camera is how you appear to future clients. And today, you’re pretty much always on camera. Guest Kerry Barrett, an Emmy Award-winning television journalist, helps attorneys present their best self on camera, whether that’s on a Zoom call, on YouTube, or when being interviewed by a TV crew. Project authority, build trust, and attract high value clients through video. As Barrett says, that “little red light” can seem like the devil. It’s hard to avoid looking camera shy and stiff. But she taps into 20 years of on-camera experience to coach and guide attorneys. Being on camera doesn’t come naturally, it takes training and practice. Barrett’s lessons apply across the board, whether you’re a lawyer offering an expert opinion, a law firm marketer producing content, or an attorney coaching clients to appear on video in recorded depositions. Think it’s not important? The reality is that today we’re all pretty much on camera all day. You are how you look, and connecting with your audience matters. When the camera turns its eye on you, do you look genuine and engaging, or do you look like you’re reading a hostage note? Improving your video skills is no longer an option. Ask us anything for the Community Table. Leave us a question online Join the next Community Table discussion live! Always the third Thursday of the month at 3pm Eastern Mentioned in This Episode: “'I’m not a Cat': Lawyer Gets Stuck on Zoom Kitten Filter During Court Case,” The Guardian Previous appearance on the Legal Talk Network “The Caitlin Clark Experience; Being a Camera-Ready Professional; and ‘Candid Camera,’” on The Legal Toolkit podcast

Did your firm “set and forget” its marketing strategy? Today’s marketing has evolved beyond Google ads and billboards. Finding new, niche channels can tap new markets. Imagine a firm still relying solely on a Yellow Pages ad, that would be crazy. Times change. Guest Carrolee Moore is the CEO and chief strategist at the Podcast Pitching Society, a firm dedicated to matching experienced experts to influential podcasts hungry for guests. Connect to listeners in your target audience, listeners who don’t know (yet) that they want to work with you. And pay you. Moore helps clients stand out as thought leaders, experts, and trend setters. If you’ve been listening to The Un-Billable Hour (celebrating its 200th episode right here), you know the value of podcasts. Maybe you’ve been that captive audience listening on your commute or your morning jog. Learn to become a sought-after guest and to turn those appearances into revenue. These are tips some traditional marketing agencies don’t want you to hear. Don’t hide your business or your expertise. You have wisdom to share, so get out there and shout. Reach new audiences that want to hear from you and hire you. Ask us anything for the Community Table. Leave us a question online Join the next Community Table discussion live! Always the third Thursday of the month at 3pm Eastern

When running a law firm, it’s vital to know what’s important. Results? Production? Call it “everything.” When we explore the future of law, it’s important to talk about the whole picture. Today, that means AI, money, financing, and results. Guest Dan Lear, VP of Partnerships at InfoTrack shares his insights. It starts with understanding the “hemispheres” of the brain and understanding yourself and how you think. The world is moving from a “left brain” logical type of approach to a more holistic, creative approach, tapping unconventional, big picture skills. The narrow approach learned in law school and practiced in the past is due for an upgrade. There’s a lot going on. Will AI make you more productive, or will it jam you up? Understanding today’s legal landscape and the new era of work demands your attention. Lear digs into how fast things are changing. AI is rewriting the very tech we use, and you can’t escape it, only keep up. Take a new look at the future of work, and, equally important, the future of money, outside funding, and the practice of law as a business. Join the next Community Table live. What’s on your mind? Mentioned in This Episode: Clio legal software Clio, Daily Matters, “Dan Lear, Chief Instigator of Right Brain Law” Avvo Daniel Pink, author Mycase Smokeball “The Free-Time Paradox in America,” The Atlantic, Derek Thompson Books by Ray Kurzweil, Amazon The Matrix, trailer “The End of Lawyers,” Richard Susskind Claude AI “The Prize,” on Amazon Legal Talk Network team

AI is real and it’s rapidly advancing the practice of law. Guest Austin Brittenham is the co-founder of the legal AI company 2nd Chair. As an attorney, he recognized the inefficiencies that plague the legal profession and put his background in computer tech to work to create an AI platform that both recognizes the unique challenges facing lawyers – including security and confidentiality – while speeding workflow and maximizing output. AI has been put to work in a lot of "lawyer-adjacent” areas of law such as web design, intake, and billing, but Brittenham recognized the need for a model that helps lawyers practice actual law. He says AI won’t replace lawyers, but it may change how lawyers are viewed. If AI can automate mundane tasks, such as drafting paperwork, attorneys may be able to get back to their traditional role of a true “counsellor,” providing meaningful guidance. Hear about what’s coming in the future and, more importantly, what’s here now. Start slowly, learn the state-by-state rules, and see where you can get in the game. If you’ve been curious about AI and how it will change the practice of law, you’ll want to catch this episode. Mentioned in This Episode: Join the next Community Table live. What’s on your mind? “The Singularity Is Nearer: When We Merge with AI,” by Ray Kurzweil “The Singularity Is Near: When Humans Transcend Biology,” by Ray Kurzweil ChatGPT Microsoft Copilot AI Clio legal software LexisNexis ThomsonReuters CoCounsel AI

In this hands-on, in-the-trenches episode about real business development, learn the secrets to acquiring and signing new clients from law firm advisor Steve Fretzin, author of the new book “Be That Lawyer: The 101 Top Rainmaker Secrets to Growing a Successful Law Practice.” Fretzin, an accomplished author, business strategist, and podcaster, works with law firms big and small to help them prioritize goals, build their business, and achieve measurable, repeatable successes. Business development is more than buzzwords such as “branding” or “marketing,” it’s about the entire, intentional path to creating a business that is always growing, always producing. It’s the process of becoming the lawyer that everyone knows and everyone goes to: a rainmaker. As Fretzin says, “Be that lawyer.” Hear about “sales-free selling” with a thoughtful, insightful approach to learning what clients need before you start pitching a service. Develop a checklist, a map, for building your business that you can put to work today. Developing a business can be confusing, with a lot of moving parts. Fretzin explains how it all comes together. Mentioned in This Episode: Books by Steve Fretzin Previous appearance on The Un-Billable Hour, “Business Development: Planning and Practicing” Join the next Community Table live. What’s on your mind?