Creativity is the Most Powerful Business Tool: Canadian Marketing Awards 2026
About this episode
The episode explores innovative advertising campaigns in Canada, highlighting creativity in marketing.
This week, we look at the level of advertising creativity north of the border. We’ll talk about a campaign that used real “sleep talking” to sell mattresses. We’ll explore a remarkable idea that transformed the annual migration of penguins into a protest march. And we’ll look at a campaign that convinced people to donate to a cause that started 45 years ago, but had faded from memory. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.
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