Seeing Is Believing: The Power of Demonstration Commercials
About this episode
This episode explores the impact of demonstration commercials through insights from top creative directors in advertising.
An encore episode of Under The Influence.... one of our favourites. This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen. Because there is nothing more powerful than a dramatic product demonstration. We’ll talk about a famous Krazy Glue commercial. And a Volvo ad where the ad writer risked his life to demonstrate a point. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.
More episodes of Under the Influence with Terry O'Reilly
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- Seeing Is Believing: The Power of Demonstration Commercials - Part Two
- Ask Terry 2026
- Creativity is the Most Powerful Business Tool: Canadian Marketing Awards 2026
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