About this episode

Justin Allen discusses how TUSHY created a new category in the market and the evolving meaning of brand in today's media landscape.

Justin Allen co-founded TUSHY a decade ago to solve a problem most Americans didn't know they had. No roadmap, no comparable brand, no playbook… just a bet that if you made toileting joyful enough, people would come around. They did. Now, ten years in, Justin is asking harder questions: What does brand even mean when the media landscape has completely fractured? How do you build creative at scale without losing what makes you you? And when do you trust the data, and when do you just flip the table and build? In this episode: - How TUSHY created a category from scratch and what the "toothpaste out of the tube moment" actually means for retention - Why Justin went "kicking and screaming" into founder content and what made him change his mind - The performance creative orchestra: what it is, why volume isn't enough, and what strategic diversity in creative actually looks like - What brand meant in 2015 vs. what it means today and why Justin has stopped pretending he knows - Learning velocity vs. just "moving fast" - When failure is an option, and when (with plumbing under pressure 24/7) it absolutely isn't - His take on retail, TikTok Shop, and how to…

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