Unfinished Business

Justin Allen co-founded TUSHY a decade ago to solve a problem most Americans didn't know they had. No roadmap, no comparable brand, no playbook… just a bet that if you made toileting joyful enough, people would come around. They did.Now, ten years in, Justin is asking harder questions: What does brand even mean when the media landscape has completely fractured? How do you build creative at scale without losing what makes you you? And when do you trust the data, and when do you just flip the table and build?In this episode:- How TUSHY created a category from scratch and what the "toothpaste out of the tube moment" actually means for retention- Why Justin went "kicking and screaming" into founder content and what made him change his mind- The performance creative orchestra: what it is, why volume isn't enough, and what strategic diversity in creative actually looks like- What brand meant in 2015 vs. what it means today and why Justin has stopped pretending he knows- Learning velocity vs. just "moving fast"- When failure is an option, and when (with plumbing under pressure 24/7) it absolutely isn't- His take on retail, TikTok Shop, and how to innovate for a channel instead of force-feeding itSubscribe to Unfinished Business on YouTube, Spotify, and Apple Podcasts. New episodes every week.

Tieghan Gerard built one of the most beloved food brands on the internet.Today, Half Baked Harvest has over 6 million followers across platforms, four bestselling cookbooks, a candle line, a sold-out national tour with Williams-Sonoma, and a fiercely loyal community that shows up for everything she creates.But the story behind the brand? It’s chaotic, personal, and deeply real.In this episode of Unfinished Business, Tieghan sits down with Alex and Lee to talk about:Starting Half Baked Harvest with her mom at 19Growing up as one of eight kids in a wildly creative (and noisy) householdManaging anxiety while running a massive businessWhy she focuses on her website and email list (not just social media)How she stays creatively inspired without following trendsWhat she’d do if she had to start all over in 2025And why she still makes pancakes for lunch when she’s feeling offThis isn’t a story about recipes. It’s about resilience, identity, and building a brand that lasts… without selling your soul to the algorithm.If you’re a creative, entrepreneur, or multi-hyphenate woman trying to build something real, this one’s for you.

What do branding and dating have in common?More than you’d think.This week on Unfinished Business, we sit down with creative director and wellness advocate Alex Sall to talk about what it really means to show up as your authentic self—in business and in love.We get into:How to build a brand that actually feels like youWhy confidence is the real secret to success (on Hinge and on Shopify)The toxic trap of outsourcing everything too earlyHow a wellness journey can start with flossing—and lead to life-changing fertility insightsWhy “settling” is often just fear in disguisePlus: Red lipstick, functional medicine, gut health, and why your oral microbiome might matter more than your Instagram.This one’s honest, eye-opening, and unexpectedly hilarious.