UP546 NBA Europe: It’s not about basketball

UP546 NBA Europe: It’s not about basketball

April 28, 2026 · 49 min

About this episode

The episode discusses the sale process of NBA Europe franchises and the challenges faced by potential investors.

The NBA Europe franchise sale process has moved from speculation to live transaction. Franchise fees of $500m to $1bn. No broadcast deal. Governance terms that European investors have already pushed back on. And a city map — London, Paris, Madrid, Rome — that looks more like a premium real estate index than a list of places where people actually watch basketball. Lenz Balan is right in the middle of it. He's the CEO of the London Lions, the club he helped save from administration after the co...

People in this episode

Guest: Lenz Balan

Topics covered

Keywords

Mentioned in this episode

Organizations: NBA

Places: London, Paris, Madrid, Rome

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